Comments on: Adsense Publishers reporting huge eCPM Drops

By: Lex

Lex — Fri, 18 Sep 2009 22:39:55 +0000

What I would like to see is a big comparison chart with eCPMs you can expect form different advertising schemes. Then people would know what their options are.

By: Perry

Perry — Wed, 04 Feb 2009 04:58:59 +0000

I’ve noticed a huge drop in my CPM when my traffic went up, my cpm went down. I tripled my traffic and my cpm dropped by two thirds hmmmm. I noticed a trend since we have a new government. The more the press tells us we are in hard times the more companies lay off people. Think about it. If they were just waiting for an excuse to axe 50,000 employees in the auto industry and replace them with robotics, what better time.

The employee hears nothing on the news except how bad things are and how common it is to lose your job. All the company has to do is agree. Then start the process of letting rumors slip “our profits suck” We’re out of money–we won;t make it till next month –blah blah blah and then come the pink slips and the robots are in and the company never looks back.

But all this gloom and doom opens the door for any company to do the same thing even if the story is not true. What better time to slash jobs and cut paychecks and do it in the good graces of “hey it’s hard times” we had to do it. This saves the dark shadow of outsourcing or moving jobs to Mexico.

Google is no fool, they watch the news and read the papers too. What better time to just drop CPM and say it’s bad times. Advertisers are paying us less so we pay you less. Or just let you come to the conclusion that hey we are living in bad times…

In many ways affiliate programs kick Google’s ass, but it would be nice to be able to count on a steady CPM return from Google’s adsense program

By: Pchenn

Pchenn — Sun, 23 Mar 2008 05:18:54 +0000

My eCPM drop 50% too. I don’t know how to increase it right now.

By: CubicAO - Time Cube

CubicAO - Time Cube — Sat, 19 Jan 2008 13:10:16 +0000

Yeah it always pays to know about the alternatives when it comes to web advertising schemes. Gotta know where the best money is gonna come from.

By: Yahoo Search Marketing UK

Yahoo Search Marketing UK — Wed, 19 Dec 2007 15:54:45 +0000

Yeah it happend some of bloggers and publishers…… But it didnt affected me much…. and actually that drop is just becuase of no more accedental clicks….

By: Sharetips

Sharetips — Mon, 17 Dec 2007 02:40:22 +0000

Yes. There has been a considerable drop in EPC. In fact traffic to the website has doubled. But, I don’t think it has some thing to do with the reduction in the clickable area as CTR of my site is better than that of the previous months.

By: vijay

vijay — Mon, 10 Dec 2007 08:20:57 +0000

It’s around 50% drop in eCPM.. I think clickable area change update don’t have any effect with this. As my CTR increased as its normal rate but declining the CPM..
Don’t know how to tackle with this.

By: Friday Turkey Time

Friday Turkey Time — Fri, 23 Nov 2007 20:28:17 +0000

[...] On the contextual side, the big news lately has been the drop in earnings. Earners Blog ran a poll and gHacks has some tips on handling the change. My revenue and CTR have actually gone up this [...]

By: TheMadHat

TheMadHat — Fri, 23 Nov 2007 17:34:03 +0000

I’m showing a 15% increase in AdSense revenue this month assuming trend continues. I don’t think the clickable area modification had much impact unless the publisher was doing something tricky to get people to click on the ads.

By: Living Off Dividends

Living Off Dividends — Thu, 22 Nov 2007 02:56:12 +0000

i’ve seen an puzzling trend.

I wasn’t seeing much income from my old blog moneyshaker.blogspot.com so in october i ported everything over to livingoffdividends.com

however, the eCPM for moneyshaker.blogspot.com is now significantly higher than it was and its now 10 times more than for the newer site!

By: Jon

Jon — Wed, 21 Nov 2007 23:59:53 +0000

My average eCPM in November is 33% higher than October. I assumed it was seasonal and typical. Haven’t heard anything about drops, but don’t hang on the forums much.

By: Caída de Ganancias en AdSense por ProWeblogs

Caída de Ganancias en AdSense por ProWeblogs — Wed, 21 Nov 2007 20:00:50 +0000

[...] por Mariano en Afiliados, Adsense, Noticias, Adwords Muchos webmasters están reportando menores ingresos con Google AdSense, aunque no es el caso de [...]

By: Web Design in Canada

Web Design in Canada — Wed, 21 Nov 2007 15:29:02 +0000

I’ve been considering removing my Adsense for a while now, and now that I’m making less of next to nothing, it is not really worth it any more There is a theory floating around that it is because of this rogue Live bot that is doing quality assurance testing. It is easy to spot in your logs as its terms you’d never rank for. Apparently it can execute Javascript code.

By: cdc

cdc — Wed, 21 Nov 2007 14:30:21 +0000

This is exactly why I don’t use Adsense or YPN for PPC anymore. I actually wrote about the company I use and why it’s better than either of those here:

http://www.wagerank.com/2007/blackhat-friendly-ppc/

By: Tim Cinel

Tim Cinel — Wed, 21 Nov 2007 12:10:29 +0000

What’s “Adsense Algo Update” ?

By: Jason Rodriguez

Jason Rodriguez — Wed, 21 Nov 2007 00:55:59 +0000

I suspect this has everything to do with the recent click ablearea change. Do you recall when Chitika did the same thing? Network earnings dropped like crazy. They called the lost clicks “curiosity” clicks.

This will likely increase conversion rates for advertising on the content network, but it will take some time before everyone has adjusted. Nonetheless I don’t expect the eCPMs to be the same as previously.