Adsense Publishers reporting huge eCPM Drops
21. Nov 2007 | 14 Comments
Many Adsense Publishers have been reporting huge earning drops in their overall eCPM(Earnings per 1000 Impressions) & EPC (Earnings per Click) since the end of October.
I’ve been hit with around a 50% drop in eCPM. I mostly use Adsense to fund a small chunk of my PPC, so I’m glad I don’t rely too heavily to it, however I know plenty of people that have quit their jobs & live 100% on Adsense earnings (ouch).
There’s been a few theories thrown around that thread as to the cause of the drop in earnings:
- The recent Ad changes that reduced the clickable area (I highly doubt this would have decreased the EPC though)
- Advertisers reducing budgets (I would have thought people would be spending MORE coming up to Xmas?)
- Adsense becoming saturated with too many Publishers? (This doesn’t explain the rather sudden drop in eCPM)
- Some have speculated that it’s an Adsense Algo Update (Funny how this always seems to happen around the Stock Holder meetings? ;))
Have you noticed a major drop in earnings? If so, how is it effecting you? Also vote in the poll below.
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14 Comments on "Adsense Publishers reporting huge eCPM Drops"
What’s “Adsense Algo Update” ?
This is exactly why I don’t use Adsense or YPN for PPC anymore. I actually wrote about the company I use and why it’s better than either of those here:
I’ve been considering removing my Adsense for a while now, and now that I’m making less of next to nothing, it is not really worth it any more 
There is a theory floating around that it is because of this rogue Live bot that is doing quality assurance testing. It is easy to spot in your logs as its terms you’d never rank for. Apparently it can execute Javascript code.
My average eCPM in November is 33% higher than October. I assumed it was seasonal and typical. Haven’t heard anything about drops, but don’t hang on the forums much.
i’ve seen an puzzling trend.
I wasn’t seeing much income from my old blog moneyshaker.blogspot.com so in october i ported everything over to livingoffdividends.com
however, the eCPM for moneyshaker.blogspot.com is now significantly higher than it was and its now 10 times more than for the newer site!
I’m showing a 15% increase in AdSense revenue this month assuming trend continues. I don’t think the clickable area modification had much impact unless the publisher was doing something tricky to get people to click on the ads.
It’s around 50% drop in eCPM.. I think clickable area change update don’t have any effect with this. As my CTR increased as its normal rate but declining the CPM..
Don’t know how to tackle with this.
Yes. There has been a considerable drop in EPC. In fact traffic to the website has doubled. But, I don’t think it has some thing to do with the reduction in the clickable area as CTR of my site is better than that of the previous months.
Yeah it happend some of bloggers and publishers…… But it didnt affected me much…. and actually that drop is just becuase of no more accedental clicks….
Yeah it always pays to know about the alternatives when it comes to web advertising schemes. Gotta know where the best money is gonna come from.
My eCPM drop 50% too. I don’t know how to increase it right now.
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I suspect this has everything to do with the recent click ablearea change. Do you recall when Chitika did the same thing? Network earnings dropped like crazy. They called the lost clicks “curiosity” clicks.
This will likely increase conversion rates for advertising on the content network, but it will take some time before everyone has adjusted. Nonetheless I don’t expect the eCPMs to be the same as previously.