Adsense on Your Blog, Worthless?

I read Guy Kawasaki’s blog today & he mentions that in the year he’s been blogging his blog has generated:

1. 2,436,117 page views
2. $3,350 in Adsense Revenue

Guy’s blog is the 45th most popular blog on the internet. And he’s only earning over $3,000 per year with Adsense?

I think the main problem is that adsense is just too easy. People just slap it up on their blog & don’t really look at Affiliates or other revenue streams that are

1. More targeted
2. Have Higher Payouts
3. Look less Ugly

I personally am trying to move away from adsense altogether on all of my sites.

This really doesn’t give Bloggers much hope does it?

But WAIT! this is just direct revenues from the website.

What we’re not told about are the indirect revenues that Guy makes from all the Seminars, Speeches & Consultancy. This is where the real money is to be made. Blogs are perfect for attracting this sort of consultancy work. Chances are, if you have a high traffic blog you’ll be receiving offers left right & center for partnerships & knowledge.

So whilst Guy may not be raking it in from Adsense, he sure is possibly raking the cash in elsewhere. One thing to note also is this:

I can’t even see Adsense on Guy’s Blog anymore. Perhaps revealing his income has now swayed some Direct Advertisers to sign him up for more than Google are paying?

Gotta love the Advertising World

UPDATE: I’m not saying in this post that Adsense is worthless. I make more than Guy does, with way less traffic. What I’m getting at here is that if Adsense works for you then that’s awesome. But there’s far bigger things once you get past the need for Adsense. It’s only the beginning