Comments on: Quick Adwords Tip #2: Quality not Quantity

By: Everyday Weekender

Everyday Weekender — Sun, 08 Apr 2007 14:56:58 +0000

a couple of people have recommended this to me now.. if only I had the dough to spend.. hehe

By: J.B.Slife

J.B.Slife — Sat, 07 Apr 2007 19:43:30 +0000

My best campaign runs about $3.50 per conversion. It is for a specific product at my ecommerce store. My average order is $55…the specific item targeted is $49.95. Not bad, $3.50 for $55 bucks.

By the way, there are only 4 highly targeted keyword phrases in this campaign.

By: Andy

Andy — Fri, 06 Apr 2007 04:10:07 +0000

agree, it is a must have … no matter how big/small your campaigns are

By: Stuart

Stuart — Fri, 06 Apr 2007 00:04:54 +0000

I use adwords editor

By: dekalog6

dekalog6 — Thu, 05 Apr 2007 19:15:39 +0000

You can try Keyword Country.
http://www.keywordcountry.com
It takes a list and helps you group and sort into campaigns and adgroups. You can write ads and send everything off to Google when done all within the application.

For just keyword sorting. Keyword Pad.
http://www.softnik.com

For campaign and adgroup management.
http://www.google.com/adwordseditor/index.html

By: Garrett

Garrett — Thu, 05 Apr 2007 17:34:48 +0000

Are you doing all of your adgroup organization manually? Just curious if you’ve found (or created) any tools to expedite the grouping of terms together? I’m building a long tail campaign and it’s SO time-consuming to organize thousands of KWs into relevant, focused adgroups…wish I could find something to help me with the groupings (aside from my basic alpha sorts and keyphrase sorts to match related KWs).

By: lyndonmaxewell

lyndonmaxewell — Thu, 05 Apr 2007 15:18:42 +0000

I agree on the needed quality of the keywords. One must sit back for a moment and think back on their objectives of their campaign. Are you here to sell something? (think of sell-related keywords for example) Just throwing in the names of the products/ services aren’t going to help much.