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Quick Adwords Tip #2: Quality not Quantity

05. Apr 2007 | 7 Comments

When setting up an adwords campaign it’s easy to get click happy & add heaps of keywords into an Ad Group.

One of the biggest ways to not only keep costs down but also track the progress of the campaign is to keep Adgroups highly targeted. Relevance is everything.

Quite often my adgroups contain very highly targeted keywords. I might only have anywhere between 5-25 keywords in one adgroup.

For example, the campaign is Playstation 3, the Adgroup is Playstation 3 Controllers, Keywords are:

  1. “Buy Playstation 3 Controller”
  2. “Buy Wireless Playstation 3 Controller”
  3. “additional playstation 3 controller”
  4. “cheap playstation 3 controller”
  5. “buy ps3 controller”
  6. “cheap ps3 controller”

Buy playstation 3 controller might convert 1 in 4, however playstation 3 controller might only convert 1 in 30

The advantages of keeping it so targeted are as follows:

  1. It’s easier to keep track of bids & adjustments.
  2. It’s easier to see which keywords are performing & which are not.
  3. You can have targeted landing pages for each adgroup.
  4. You increase the relevancy of each adgroup & the ctr because you’re using very targeted keywords.
  5. You decrease your average CPC.

Conclusion

Spending that extra time really structuring your Adwords Campaigns can really save you a huge amount of time, frustration & money in the long run.

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7 Comments on "Quick Adwords Tip #2: Quality not Quantity"

lyndonmaxewell 06. Apr 2007, 2:18 am

I agree on the needed quality of the keywords. One must sit back for a moment and think back on their objectives of their campaign. Are you here to sell something? (think of sell-related keywords for example) Just throwing in the names of the products/ services aren’t going to help much.

Garrett 06. Apr 2007, 4:34 am

Are you doing all of your adgroup organization manually? Just curious if you’ve found (or created) any tools to expedite the grouping of terms together? I’m building a long tail campaign and it’s SO time-consuming to organize thousands of KWs into relevant, focused adgroups…wish I could find something to help me with the groupings (aside from my basic alpha sorts and keyphrase sorts to match related KWs).

dekalog6 06. Apr 2007, 6:15 am

You can try Keyword Country.
http://www.keywordcountry.com
It takes a list and helps you group and sort into campaigns and adgroups. You can write ads and send everything off to Google when done all within the application.

For just keyword sorting. Keyword Pad.
http://www.softnik.com

For campaign and adgroup management.
http://www.google.com/adwordseditor/index.html

Stuart 06. Apr 2007, 11:04 am

I use adwords editor :)

Andy 06. Apr 2007, 3:10 pm

agree, it is a must have … no matter how big/small your campaigns are :)

J.B.Slife 08. Apr 2007, 6:43 am

My best campaign runs about $3.50 per conversion. It is for a specific product at my ecommerce store. My average order is $55…the specific item targeted is $49.95. Not bad, $3.50 for $55 bucks.

By the way, there are only 4 highly targeted keyword phrases in this campaign.

Everyday Weekender 09. Apr 2007, 1:56 am

a couple of people have recommended this to me now.. if only I had the dough to spend.. hehe

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