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	<title>Comments on: Lesson #12: Brand Leveraging</title>
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		<title>By: Stuart</title>
		<link>http://www.earnersblog.com/brand-leveraging/comment-page-1/#comment-15826</link>
		<dc:creator>Stuart</dc:creator>
		<pubDate>Mon, 09 Jul 2007 23:37:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.earnersblog.com/brand-leveraging/#comment-15826</guid>
		<description>Hey Scott I run into very similar problems all the time. 

The key is to try out 10-20 merchants all at once then slowly ween out the ones that aren&#039;t working or are giving you trouble.

I&#039;ve never really been able to get around the trademark issue though. I&#039;ve found that bidding on their competitors brand terms with a nice PPC Message can work wonders too in this case :)</description>
		<content:encoded><![CDATA[<p>Hey Scott I run into very similar problems all the time. </p>
<p>The key is to try out 10-20 merchants all at once then slowly ween out the ones that aren&#8217;t working or are giving you trouble.</p>
<p>I&#8217;ve never really been able to get around the trademark issue though. I&#8217;ve found that bidding on their competitors brand terms with a nice PPC Message can work wonders too in this case <img src='http://www.earnersblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Scott</title>
		<link>http://www.earnersblog.com/brand-leveraging/comment-page-1/#comment-15810</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Mon, 09 Jul 2007 19:30:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.earnersblog.com/brand-leveraging/#comment-15810</guid>
		<description>Hey Stuart, or anyone who cares to answer.

I found an offer that looks like it could be very promising using this method. Like tons of cheap traffic, high converting offer, looks good.

But google isn&#039;t allowing me to bid on the terms because they&#039;re trademarked. Per the merchants TOS, bidding on the trademarked terms is fine. I&#039;ve emailed google asking for an exception, but I&#039;m wondering if this is a problem you run into often doing this type of promotion.

I&#039;ve been reading this almost since you started it, still posting great stuff. Keep it up.</description>
		<content:encoded><![CDATA[<p>Hey Stuart, or anyone who cares to answer.</p>
<p>I found an offer that looks like it could be very promising using this method. Like tons of cheap traffic, high converting offer, looks good.</p>
<p>But google isn&#8217;t allowing me to bid on the terms because they&#8217;re trademarked. Per the merchants TOS, bidding on the trademarked terms is fine. I&#8217;ve emailed google asking for an exception, but I&#8217;m wondering if this is a problem you run into often doing this type of promotion.</p>
<p>I&#8217;ve been reading this almost since you started it, still posting great stuff. Keep it up.</p>
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		<title>By: Samuel</title>
		<link>http://www.earnersblog.com/brand-leveraging/comment-page-1/#comment-15806</link>
		<dc:creator>Samuel</dc:creator>
		<pubDate>Mon, 09 Jul 2007 18:44:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.earnersblog.com/brand-leveraging/#comment-15806</guid>
		<description>Hey Stuart,

The trademarked term or product name on the subfolder works well because, most of us read from left to right! (Unless it&#039;s olden Chinese words or olden Hebrew)

Now that we got a high quality score, we still have to write a solid pre-sell copy to get the visitor to buy or download, or take some action that pays us. (&amp; benefits them)

Hey Freddy,

I strongly discourage direct linking, it may be a good way to research but not a long term strategy. You can simply cloak the link with your own domain or subdomain.

I&#039;ve scheduled a blog post in 2 days time, showing you how to cloak without using any software. Oops, sorry for the blatant promotion of my blog ;)</description>
		<content:encoded><![CDATA[<p>Hey Stuart,</p>
<p>The trademarked term or product name on the subfolder works well because, most of us read from left to right! (Unless it&#8217;s olden Chinese words or olden Hebrew)</p>
<p>Now that we got a high quality score, we still have to write a solid pre-sell copy to get the visitor to buy or download, or take some action that pays us. (&amp; benefits them)</p>
<p>Hey Freddy,</p>
<p>I strongly discourage direct linking, it may be a good way to research but not a long term strategy. You can simply cloak the link with your own domain or subdomain.</p>
<p>I&#8217;ve scheduled a blog post in 2 days time, showing you how to cloak without using any software. Oops, sorry for the blatant promotion of my blog <img src='http://www.earnersblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: freddy</title>
		<link>http://www.earnersblog.com/brand-leveraging/comment-page-1/#comment-15519</link>
		<dc:creator>freddy</dc:creator>
		<pubDate>Fri, 06 Jul 2007 16:39:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.earnersblog.com/brand-leveraging/#comment-15519</guid>
		<description>but with CJ.com, the affiliate links usually have a base domain of something like: www.anrdoezrs.net, so Adwords woul have to show that domain as the Show link, even thoought you might be linking to buy.com

Customers are not inclined to click those links, or are they? or is there a way to get around that?</description>
		<content:encoded><![CDATA[<p>but with CJ.com, the affiliate links usually have a base domain of something like: <a href="http://www.anrdoezrs.net" rel="nofollow">http://www.anrdoezrs.net</a>, so Adwords woul have to show that domain as the Show link, even thoought you might be linking to buy.com</p>
<p>Customers are not inclined to click those links, or are they? or is there a way to get around that?</p>
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		<title>By: Stuart</title>
		<link>http://www.earnersblog.com/brand-leveraging/comment-page-1/#comment-15474</link>
		<dc:creator>Stuart</dc:creator>
		<pubDate>Fri, 06 Jul 2007 02:00:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.earnersblog.com/brand-leveraging/#comment-15474</guid>
		<description>Excellent comment Samuel, hit the nail right on the head. Having the trademarked term as a Subfolder works very very very well, that was going to be my next post ;)

Chatmasta, QS is based on the Relevance of your Ad to the keywords you&#039;re budding on &amp; also the landing page. So bidding on Brand terms are usually very cheap &amp; very targeted.</description>
		<content:encoded><![CDATA[<p>Excellent comment Samuel, hit the nail right on the head. Having the trademarked term as a Subfolder works very very very well, that was going to be my next post <img src='http://www.earnersblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Chatmasta, QS is based on the Relevance of your Ad to the keywords you&#8217;re budding on &#038; also the landing page. So bidding on Brand terms are usually very cheap &#038; very targeted.</p>
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		<title>By: Samuel</title>
		<link>http://www.earnersblog.com/brand-leveraging/comment-page-1/#comment-15448</link>
		<dc:creator>Samuel</dc:creator>
		<pubDate>Thu, 05 Jul 2007 19:22:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.earnersblog.com/brand-leveraging/#comment-15448</guid>
		<description>That&#039;s right! This is very &quot;project x&quot;!

I don&#039;t bother bidding on any keywords, unless it&#039;s a brand name or a product name. It always bring in very targeted visitors, even though you can&#039;t expect a lot of visitors.

A small number of targeted visitors is way better than lots of totally uninterested visitors, remember you&#039;re paying for clicks.

If I were to bid on an trademarked term, it&#039;s possible but adwords won&#039;t allow me to use the keyword on my ad.

So I just add another alphabet to the keyword, another thing to add, you can have the trademark term on your subdomain or subfolder, adwords allow it.</description>
		<content:encoded><![CDATA[<p>That&#8217;s right! This is very &#8220;project x&#8221;!</p>
<p>I don&#8217;t bother bidding on any keywords, unless it&#8217;s a brand name or a product name. It always bring in very targeted visitors, even though you can&#8217;t expect a lot of visitors.</p>
<p>A small number of targeted visitors is way better than lots of totally uninterested visitors, remember you&#8217;re paying for clicks.</p>
<p>If I were to bid on an trademarked term, it&#8217;s possible but adwords won&#8217;t allow me to use the keyword on my ad.</p>
<p>So I just add another alphabet to the keyword, another thing to add, you can have the trademark term on your subdomain or subfolder, adwords allow it.</p>
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		<title>By: chatmasta</title>
		<link>http://www.earnersblog.com/brand-leveraging/comment-page-1/#comment-15432</link>
		<dc:creator>chatmasta</dc:creator>
		<pubDate>Thu, 05 Jul 2007 16:58:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.earnersblog.com/brand-leveraging/#comment-15432</guid>
		<description>I don&#039;t understand how this will give you a high QS? If you&#039;re putting your direct affiliate link in AdWords, I would think that would equate to a very LOW quality score.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t understand how this will give you a high QS? If you&#8217;re putting your direct affiliate link in AdWords, I would think that would equate to a very LOW quality score.</p>
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		<title>By: Patung</title>
		<link>http://www.earnersblog.com/brand-leveraging/comment-page-1/#comment-15426</link>
		<dc:creator>Patung</dc:creator>
		<pubDate>Thu, 05 Jul 2007 15:45:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.earnersblog.com/brand-leveraging/#comment-15426</guid>
		<description>Don&#039;t most advertisers on CJ forbid you to bid on their names or variations of them?</description>
		<content:encoded><![CDATA[<p>Don&#8217;t most advertisers on CJ forbid you to bid on their names or variations of them?</p>
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