Using Brand Terms & Part Numbers to make Affiliate Sales

As a smart affiliate marketer & someone who utilises PPC I know that nothing really converts better than brand terms. These are terms relating to the brand of the company or the name of the product, especially if it has a part number.

The main reason is that people are already aware of the brand & have probably carried out some research already. People also trust a brand name. No Microsoft jokes please :p

For this reason I love creating PPC campaigns that focus on brand terms only & send them straight to the merchant page. Brand terms get a great CTR (Clickthrough Rate), they’re very targeted & they convert very well. This obviously depends on the product & also the landing page too.

What I’ll normally do is pick a merchant in CJ (Commission Junction) & focus on their top 50 highest revenue earning products.

I’ll set up the campaign in adwords with an adgroup for each product.

I’ll always concentrate on terms like buy & purchase, sometimes things like cheap & discount if there is a special offer on.

I’ll then try & fit detailed information in the creative that will urge them to click on it if they’re wanting to buy.

If I can get merchants that have part numbers or product numbers then I’ll definately use those keywords too. Below is a picture of a great ad that’s focusing on a Part Number:

These types of ads that are by far the most profitable for me. Using Part Numbers of things like Laptop Batteries & Car Parts then showing the price of the product & the specs it provides. You’re almost giving the customer all the info they need to buy before they even click on your ad.

Showing the price like this can prevent “curiosity clicks” of people wanting to find out what price is. Also if you are selling the product cheaper than other Sponsored Links then of course you will get the sale over them. Chances are if they don’t have the price in the ad they’ll also lose the price they paid for the “curiosity click” too.

If you keep a steady CTR then your price will drop improving your CPA even further.

The thing to remember with this type of technique is that we’re not going for volume. This is “precision.” Don’t expect hundreds of sales per day unless you have hundreds of successful products. Building up to that level takes patience & a lot of testing. The good thing however is once you get a product right, it’ll run on autopilot & not need much tweaking at all.