Dedicated Product Pages Get More Exposure

Whenever you’re promoting products or affiliate programs on your blog many webmasters link directly to the program from the post with their affiliate link. Now whilst this is good to get a customer from your site to the purchase point, I personally find that unless that particular person is looking to buy at that point in time, you’ve lost your chance at the sale.

That’s why on many of my blogs I prefer to make dedicated pages for each product. The page might have a review about the product or some information which has the affiliate link embedded into it. If you use the product personally it’s also good to endorse it & mention that you use it personally.
There’s one major advantage to using this type of approach for affiliate marketing:

You have a chance to rank these pages in the search engines!

I’ll give you two examples of Dedicated Product Pages:

1. SEO Book
2. Textlinkads

You can see that I’ve created a page for each separate service. I can link to these pages as often as possible from within my blog, not only driving potential customers to use the service but, the more I link to the pages the more chance they have of ranking well in the engines.

If your page ranks well you have the opportunity to get more sales from organic searches than you previously would have from merely just using the affiliate link alone. You also have more opportunity to catch buyers towards the end of the buying process depending on what type of keywords you target in the page title & link anchor text.
So before you think about linking directly to an affiliate product, maybe take the extra time to create a dedicated page, endorse the product if you use it yourself & you may find that your sales increase over time instead of going for that one off quick hit.