Dominate the Ebay Affiliate Program: $0 - $155 with 1 Website
07. Nov 2007 | 83 Comments
I noticed in the poll from Saturday that around 45% of my readers are earning less that $500 a month from Affiliate Marketing. I’ve been testing out a new method for the last 2 months that’s been working fairly well for me with the eBay Affiliate Program so I couldn’t think of a better time to share it.
eBay has without a doubt been one of my most consistent earners over the years & now it just got even easier to make a kick ass site that’s earning you money in no time.
The Theory
The theory is simple, the eBay affiliate program pays out as follows:
An ARCU, is an “Active Confirmed Registered User.” This is someone that you refer via your site to eBay. They’re confirmed as active when they:
- Signup
- Confirm their Account via Email
- Either Places a bid or Buys via BIN within 30 days
ARCU’s are easy money, there are also plenty of niches out there that you can really leverage this form of eBay income rather than the Revenue Share.
The Revenue Share is the amount of money that you earn when someone buys an item. You earn a percentage of the total revenue eBay makes (not the sale price of the item). So naturally higher priced items will earn you more. I’m also pretty sure that Cars etc earn a flat fee, so don’t think there’s huge money in them.
So if you refer a new customer to eBay & they purchase something then you get the ARCU & the Revenue generated.
eBay’s cookies lasts for 7 days so you’ll also get revenue from any other items that the customer buys within that time period (Amazon only has a 24 hour cookie time, so this is a much better deal for Affiliates). I find that people quite often buy more than 1 item.
So the theory is simple, we’re going to create a site that drives people to eBay via the various products we’re promoting.
My Results
It makes more sense for me to show you the site I used to generate the income, before going into the technique. It’ll allow me to come back & reference different aspects of the architecture.
My Niche: Electronic Music Equipment
Date Launched: 3rd October 2007
As some of you know when I’m not working or engrossed in Affiliate Marketing I’m a very avid producer of Electronic Music. I also like to keep up to date with all the latest Gear & Equipment. So I decided to create a site that would allow people to compare the prices of various types of Hardware/Software & DJ Gear from eBay. I decided to brand the site instead of going for a keyword rich domain name (whichever you prefer). The domain used to be a blog, hence the pagerank so I had a bit of a head start as far as inbound links etc. I’m 100% certain that the domain is still sandboxed for certain keywords though.
This isn’t by far anywhere near the best niche I’ve come across, if anything it’s my poorest performer so far (there’s a lot of competition from big merchants in this space). However, one thing to note. This site doesn’t initially appear to be an affiliate site at all, instead it’s perceived as a comparison tool.
Remember, there’s always going to be one particular niche that you know 10x better than anyone else. It could be Pianos, Golf Equipment or Trading Cards for a particular game. Use your knowledge in that realm to build a site so you can get a feel for the whole process.
You can see my results for last month with this site, almost no new ARCU’s which is a little disappointing. But then again there’s certain niches that perform better for signups (think impulse purchases, music equipment really isn’t an impulse purchase).
What you need for this technique
- Web Hosting - I recommend Hostican ($6.95 / month for 200GB & 2,500GB Bandwidth)
- A Domain Name - Quick Tip: Aged Domains kick ass with this technique. Clickmojo offer a 3 day free trial of their expired domain names service. Hostess do the cheapest .com.au domains for $25AU.
- Wordpress
- PhpBay Pro ($39)
- Endless supplies of Niches
It’s not vital that you have all of the above, but that’s exactly what I’m using. There are other free creative ways to come up with niches if you read some of my earlier posts. An expired domain isn’t necessary, however you will get quicker results. If you’re a bit on the lazier side & don’t want to worry about the whole Wordpress setup that i’m showing you then you can check out BANS (Build a Niche Store), it does something similar, quicker. But it’s less customisable (and costs $97).
What advantage does my technique have over BANS? well for a start each product has it’s own unique page, whereas bans works more on categories. We’re also forking out $58 less (which you can use for hosting).
Getting Started
Firstly you’ll need to install Wordpress on the domain name you’ve picked. If you’ve chosen Hostican they’ll give you your first domain free, they also have Fantistico which allows for an easy 1 click install of Wordpress. If not, you’re on your own with the installation I’m afraid.
Plugins you’ll need (these are all uploaded to the wp-content/plugins/ folder):
PhpBay Pro (commercial): This plugin is the brains of the whole site, it pulls products from the eBay Category RSS feed & parses them onto your page within Wordpress. It’s updated constantly so the page content is always fresh. You can choose products by name, category & you can also set negative keywords to filter out.
SEO Title Tag (free): This plugin allows us to set unique page titles for each post that we make.
Top Level Categories (free): This awesome plugin removes the annoying /category/ part from the Wordpress permalinks.
Sort Categories by Title (free): Wordpress normally sorts things in categories by Date, this allows you to sort everything alphabetically which works much better for a shop type layout.
Different Posts per Page (free): You can set the number of posts to display per page with this plugin, I normally set it at around 25-50 on the homepage & set it at unlimited for categories (that way your products are never further than 2 levels from the homepage).
Recent Posts (free): This plugin allows you to list your most recently added products.
Choosing your Niche
Analysing what’s selling well on eBay is a great way to find a niche. Check out the best selling artists & the pulse for awesome ideas.
Don’t be afraid to go after big niches, you can really surprise yourself.
The Beauty of this technique is that you’re all not going out & making the same website. Sure you could copy mine, but that’ll get you nowhere unless you know Electronic Music & want to try to compete with me. Instead, you’ll get the absolute BEST results if you try to find something unique that no-one else is doing. I have absolutely no tolerance for people that copy in this game, uniqueness is everything & will make you the biggest bucks. So put a bit of thought into it.
Researching your Niche
Once you’ve decided which niche you want to target you need to decide which categories to choose, you can see the way I’ve split up the categories on the left hand menu in the image to the right.
Don’t forget you can list items in more than one category, so say for example you were doing a website about DVD’s. The Movie Transformers may appear in the Action category, the 2007 Movies category & the Megan Fox category. Try to use this feature to your advantage, it puts more weight behind that product if you have it listed in different categories (which will help rankings).
Try to come up with a list of about 20-30 categories, I always research the categories that have the highest search volume. This will come in handy later when we’re setting the page titles (for SEO).
Setting up Wordpress
Once you’ve decided on a niche you need to set up wordpress.
Template: You can choose any template you want. You can make it look anyway you want. The script parses into any template exactly the same so it doesn’t matter which you use, as long as you’re happy with how things look. I plan to release the template I use for my sites eventually. Check here for wordpress templates.
Permalinks: /%category%/%postname%.php
.htaccess: This is pretty important, I’ve coded my htaccess file so that it forces a trailing slash on all URL’s (removes duplicate content problems), so that it stops virtual access to directories & also so that it redirects non-www requests to the www. Please replace the yourdomainname.com with your domain name 
- Options -Indexes
- <ifmodule>
- RewriteEngine On
- RewriteBase /
- # force trailing slash
- RewriteCond %{REQUEST_URI} /+[^\.]+$
- RewriteRule ^(.+[^/])$ /$1/ [R=301,L]
- # redirect nonwww
- RewriteCond %{HTTP_HOST} ^yourdomainname.com [NC]
- RewriteRule ^(.*)$ http://www.yourdomainname.com/$1 [L,R=301]
- RewriteCond %{REQUEST_FILENAME} !-f
- RewriteCond %{REQUEST_FILENAME} !-d
- RewriteRule . /index.php [L]
- </ifmodule>
Categories: Create your categories under the manage tab. What I normally do is create a few master categories. So for example on the music equipment site, I have the equipment as one category then everything else as a child of it. Then I have the manufacturers as a main category & everything else as a child under it.
I list all my categories on the sidebar, I also never have a product less than 2-3 levels away from the homepage. This really helps rankings.
To list a child category in the sidebar I use the following piece of code:
- <ul>
- <h3>Manufacturers</h3>
- <?php wp_list_categories('title_li=&child_of=7'); ?>
- </ul>
Category Titles: Most people don’t know how to set titles for categories in Wordpress but it’s fairly easy with a few conditional statements. Here’s ho I do it:
- <?php if ( is_home() || is_page() || is_single() ) { ?>
- <title><?php seo_title_tag(); ?></title>
- <?php } ?>
- <?php if (is_category('7')) { ?><title>Audio Equipment</title>
- <?php } elseif (is_category('33')) { ?><title>Ableton Software & Equipment</title>
- <?php } ?>
Setting up PhpBayPro: To do this thing you need to grab your PID from Commission Junction (you’ll get this once you sign up for the eBay Affiliate Program). Set the country you want to target, set whether you want your items to appear highest priced, ending first etc (I normally choose ending first).
Now you’re ready to add your first product. Simply create a new post. Let say for example we’re going to add the Transformers Movie.
Title: Transformers DVD
Categories: DVD’s, Action, Megan Fox, Michael Bay
SEO Title Tag: Discount Tranformers DVD | Transformers Movie
Content: To call use the Phpbay string is pretty easy, first we need to find out which category Transformers DVD’s are in:
Ignore the Z’s & other letters. We can see that it’s in category 617.
Ok so now we put in the code to pull up the listings:
[phpbay]transformers, 20, 617, poster[/phpbay]
This will show 20 items labeled as transformers from category 617 & will ignore all the items with the word poster in it. Pretty easy eh? If that’s worked you should see the page generate something like this:
Now you just need to start adding products. I normally add about 100 to start off with, then start promoting the website. See my previous post about TNX if you want some free links to kick start your site.
Results
You can start to see results within a few days depending on how you promote the site. If you’re doing this full time you can probably pump out about 3-4 good sites per week. I estimate that this site took me about 15 hours in total to complete.
Expenditure
PhpBay Pro: $39
Hosting: $6.95
Time: 15 Hours x Hourly Rate
Income: $155
If this site generates the same income for the next 12 months, that’s $1,860 for 15 hours work & $45.95. If you build more sites then you can offset the cost of the software & factor it into that project. The guys that are earning less than $500 a month, you only need 4 sites like this to break that barrier. You’ll also find that you have more expenditure to spend on other areas like PPC, Promotion etc.
Quick Promotion Tip: Spend the extra money & send out a really good quality Press Release when you’re launching your site. I’ve seen really really good results from this.
Conclusion
This is a very very solid way to not only kickstart your earnings but to all lay a solid foundation. This is something that I preach. The limits are endless with these types of sites, some of the weirder & wackier ones I’ve made have been the most successful so don’t be afraid to try out things like kids toys, hair products, playing cards, fps games & whatever else comes into your head. The most annoying part about this technique is Google’s Aging Filter (otherwise known as the Sandbox), it can sometimes be disheartening when you’re only getting < 30 visitors a day. But don’t despair, keep promoting & building more sites, don’t sit & worry about the non-performers. Because once you come out of the Aging Filter you’ll really start to see sales. Did I mention that these sites convert REALLY well? So even if you are only getting 30 visitors per day, you’ll still see sales 
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83 Comments on "Dominate the Ebay Affiliate Program: $0 - $155 with 1 Website"
Very nice write up of the entire process. It seems like an easy process, but I’m sure it does take some knowledge and expertise to get perfected. Either way, with the low cost of entry it may be worth the try.
Excellent post! I tried to do something similar (less sophisticated though) about one month ago, but unfortunately I failed at the first step. When I tried to apply for the eBay affiliate program in CJ, my application was declined immediately without any apparent reason (I am a publisher for a number of other programs in CJ). Sure I tried to contact the affiliate support several times, but I haven’t got any answer.
Has anyone had a similar problem? I am starting to give up hope…
TRAFFIC! You can’t make any money without TRAFFIC! Several of my sites similar to this get about 10 hits PER MONTH and make ZERO! You cannot just slap something up and expect to make money. How do you get traffic to these sites…it does not magically come.
This is a really great post, i’m just pissed you divulged such a good strategy which I am already using! (example linked above in my name)
I can thoroughly recommend the PhpBay Pro script, it is really, really good. I have been using it myself and the author is very responsive and helpful.
DayJobNuker, promote! you can do better than that, submit to directories, stumble e.t.c. get rankings then it’s all good.
*goes back to lurking in rss*
Nice detailed write-up, thanks for including the Wordpress customization snippets. I just purchased phpBay through your aff link so you have at least made a few bucks already from this post.
I have put the same methods into practice on my site http://www.rv-auctions.com. I must not have near the same amount of traffic as I don’t see those earnings. Perhaps it is all about the niche. Do lower cost products generate more traffic? I really like making niche sites I am just wondering where the low hanging fruit is.
Very, very nice article. I’ll definitely be looking into this when I have some free time.
Your mod_rewrite code to fix the trailing slashes doesn’t work with the latest version of WP. Apparently WP recently changed the url behavior so that you can’t use a trailing slash on a category permalink url. the result is an endless loop of redirects.
See here:
http://www.agnivo.com/webmasters/wordpress-22-permalink-trailing-slash-duplicate-pages-fix-94.html
This is exactly why Earners Blog is my favorite make money blog. Thanks for the great insights.
This is a great post! Thanks for the tips!
A lot of good info except how get traffic to site. BTW, isn’t eBay spelled eBay?
Like JA, I really wish you would stop sharing secrets. How much would it cost to have you never post again?
What theme are you using for your site? I have never seen it before.
Fantastic post BTW.
Arghh, shame on me - I just spotted that you will eventually release your template (I searched for theme in your text, so I didn’t see it before I wrote my last comment).
I’ll cross my fingers and hope you will eventually release your template.
Stuart, thanks for the tip on this sw. I just bought thru your aff link so you’ll be getting a commission. I’ve been working w/ eBay’s aff program for a year now, but haven’t had the time to dig into the api….this should give me a nice jumpstart and save me lots of newby programming time!
this is something I could give a shot, eBay affiliate program has potential, no doubt
does something like PhpBay Pro exist for joomla?
what does it offer more than just parsing an RSS feed? I mean, if I put different keywords in the feed I’m going to parse, wouldn’t I get the same result? or I’m missing something?
Hey Stuart. You link to PhpBay Pro takes us to the hosting company Just a heads up.
the link is working fine for me
i have some success with BANS, I left the program for certain reason for some reasons (stated in my blog)
Its highly recommended!
I just bought the script through your link. I have a pretty targeted niche that I think I can work longtail ppc search for effectively. Thanks for the post.
Got the script up and running with content in just a few hours. I used an old domain I had just parked. We’ll see what happens. I just started a small PPC Campaign too.
Hi, If I’ve just accepted to eBay.co.uk ( not eBay.com ) can I still use the script? Thank you and appreciate if you can reply.
I can’t see any code in the Categories and Categories titles boxes. Also, any helpful pointers on where I can find a simple two column, full width theme? I’ve been scrounging around for a while, and haven’t found anything very optimal. On the whole, though, very helpful step-by-step article.
Stuart, is the 2nd and 3rd codes missing in the blog?
Hi,
I have just started writing a blog at http://www.tarangill.com/blog and the information provided in this post was very helpful. I will try and implememt these strategies to maximize the profits from my blog.
Thanks brother and keep posting.
awesome! thanks for sharing. I’ll put up a site in Jan and let u know how it works out.
If it pays enough for a trip to australia, i’ll swing by and buy you dinner!
I noticed you’re encrypting your auction URL’s like this: http://g.litchd.com/auction.php?eb=aHR0cDovL3JvdmVyLmViYXkuY29tL3JvdmVyLzEvNzExLTM3MDE4LTI5NzgtMC8xP0FJRD0xMDQyMDY3NyZQSUQ9MjIzMjAyNCZsb2M9aHR0cCUzQSUyRiUyRmNnaS5lYmF5LmNvbSUyRkVkaXJvbC1Sb2xhbmQtUi0wOS1XYXZlLU1QMy1SZWNvcmRlci0xMDAtQlJBTkQtTkVXX1cwUVFpdGVtWjI1MDE5MDM0OTczN1FRY21kWlZpZXdJdGVtUVFzc1BhZ2VOYW1lWlJTUyUzQUIlM0FTUkNIJTNBVVMlM0ExMDE=
Is that something the software package is doing?
Great post. I’ve been using a different script with Wordpress and have been using it to set up pages instead of posts. I also add some text at the top of each page before the listings to attract the search engines even more.
I’m amazed at how awesome eBay performs even with insignificant traffic. I routintely make sales off niche sites that get less than 30 visits a day, but they are all ready to buy.
Flat Fee niches on eBay are worth pursuing. Remember, they tend to be higher priced items so the 50% share is much higher than the nickel and diming with most auctions. I have a couple of niches where I usually make in the $40 range everytime somebody buys something. Combine that with ARCUs and it kicks butt.
Hey guys! Anyone in the eBay.ca program? I don’t see the .com and for some reason I cannot see any impressions/clicks showing up in the cj.com stats. Just wondering perhaps eBay.ca won’t work with this? I’ve got each PID in place for each sites added to CJ. Anyone suggestions?!
Hi,
I am from Indian,pls explain me .I have already signed up with eBay and having the ID Whether it is the one we can use for BANS are I have to create another eBay account from Cj.For getting that, first I have to signup with CJ and then signup for eBay affiliate programs listed in CJ.Pls explain I am very confused from where to start. Can you also pls update in you site .Step by step procedure for signing up, BANS eBay affiliate programs.
Hi,
Good job explaining us easily how to do it.
However, can you also post your wp theme ? It would be very helpful!
If anyone has any good themes that go with this that would be great. Also, how do you get wordpress to not show the last item you posted on the homepage, maybe do a mix of a few different items? For instance using your website as an example, having a speaker, some amps, etc instead of just the last item of speakers you posted.
hey Stuart, I got everything set up but I dont understand how to do the category part. I copied and paste your code into my sidebar file and it doesnt seem to work. I setup my 2 main categories and then 20 subcategories under the 2 main ones under the manage tab of wordpress. How do I get your code to work on my sidebar file? Do i delete everything and just use your code? or do i just enter it in where the default stuff is? i hope you or someone can help me
thanks
How is the site running right now? I also have eBay affiliate site and it’s crazy how good it is.. How many visitors do you get?
Hey Stu,
How do you get your page layout like that (the posts I mean with a hyperlinked text & image) and how do you highlight when mouse is over? Any plugin you use for this?
Thanks,
Nick
Over a month since my first comment but I finally got my first site set up using this technique - compare mountain bikes - I also found using the wp-cache plugin was helpful because it’s quite slow when pulling in all that content from eBay and also sitemap generator just for good measure.
Cheers again for the article.
I was able to do this with a blogging software, a plugin, and an RSS feed with just the cost of the domain and hosting. You can see the site at http://www.bugabooworld.com
Thanks for the tip. Read your post and decided to give it a go, I’ve just started the site - still a bit of work to go but the basics are there. You can check it out at http://www.srufer.com
im_newbie,
I had to fiddle with the category thing, too. In your sidebar template, there should be a line of code that looks like this:
remove it and replace it with Stu’s code. Also, note the category number of your parent category. So in Stuart’s example of “Manufacturers” - look under the category section in WP and note what number that category is. In Stu’s code,
Replace “child_of=7′ with whatever the correct category number is. Does that make sense?
Once I did these things, it worked fine for me.
crap, the code didn’t show up. sorry. let me try again:
remove this code:
Change this code:
php wp_list_categories(’title_li=&child_of=7′);
shit, I either need to sober up or get WYSIWYG.
Remove this to include PHP tags:
wp_list_cats(’sort_column=name&optioncount=1&hierarchical=0′);
Hi Stuart,
Bought the phpbay thru your aff link and is now working on some ideas. I would give my right hand for your wordpress template. So if you ever consider releasing it or need someone to testrun it:) Please send me a mail.
BR, Stefan from Sweden
Hey Stuart,
I also pickup phpBay through your aff link, slowly working on my site. I had one question though,
How do you remove the “end date, add to watch list” links on the eBay results? I want it to just show the price of the items being listed, similar to your music equip. site.
Thanks in advance!
Found the answer, in case anyone else was figuring out how to do this,
you’ll have to go into the phpbay plugin and find the “template.ebay.results.html” file and edit the things you don’t want.
I notice that a lot of people are finding BANS difficult, or maybe a little complicated I found another one that is very similar but seems to have some different features and allows you to try it out for like a dollar a month or something similar.
Go to http://www.mony-tree.com , I’ve used it, it’s extremely easy but I can see how it can be very powerful–sites seem to be very highly optimized, and the owners are constantly contacting me to see how I’m doing (very good customer support).
Aha… good idea you have here… Thanks for the tips..
We’ve developed an eBay affiliate product with some great features that’s very easy to use:
Hey, for all those pissed about Stuart giving away “secrets”, get over it. Most people, including most of yourselves, will give up to fast anyway. These aren’t exactly secrets anyway. They are good ideas, but nothing new.
Stuart,
How do you get the images in your archive pages to show up next to the items? I like that idea, but am wondering how to implement it.
For instance I click on Audio Interfaces on your site, it lists all the audio interfaces with a picture to the right - how is that done?
Nice work, and great info - Thanks!
Great post. Have you ever looked at wp auction master? I own that one along with Bans and like the feature of adding RSS feeds.
Hey Stuart, how do you have it where your categories only display like one item on the right sidebar for the category, then when you click on that item it takes you to all the items within that category? I’m having to list all my items within a category on my home page - not good for me. Thanks!
Stuart,
Purchased PhpBayPro through your affiliate link. I’m looking forward to putting it through it’s paces.
-Bill
wow. i should definitely buy this product.
Hey Stuart,
How much traffic did you get during that month of October (roughly) ?
-Kevin
Great stuff. I had seen another site where the guy was offering the BANS and phpBay, but the guy did little more than say, ‘here it is, buy this from me’. I love the in-depth presentation and implementation.
Thanks,
Jeff
I’m a little confused here. How did you go about making so much money in such a short amount of time? What were the traffic stats on this site since it’s a subdomain, I don’t think it had ANY traffic to begin with, so how did you go about getting signups in such a short amount of time?
I’m a little skeptical here, especially since I’m an SEO professional with years of corporate experience in building traffic to websites.
James you’ll notice in the post I mention that the domain used to be a blog, so it wasn’t promoted from scratch, it did have electronic music related inbound links.
But in terms of signups if you get targeted traffic to these types of sites you can easily see 1-5 signups with ~200 uniques / day
I am really lost. I have started the categories and all is well on the front page, but the categories on the sidebar don’t link to anything (error message). I think it may be because I have no idea where the Category Titles conditional statements code goes (which template file?) …
any help greatly appreciated …
site is comicbookcollection.com
Has anyone doing these had problems getting google to index your site? Also, I’m working a niche where I’ve gotten over 4600 items posted in 4 days, so 4600 posts; is it possible that I might have tripped google’s spam filter?
Two sites setup in a week, nothing yet, but they’re brand new domains too. I’ve got everything down to a science on my setup, so once I start making alittle $$ to see that it works, I can start mass production on sites
Great Guide - cheers.
Hey, just found your article. I have been working on an affiliate site for a while without purchasing any scripts. At time it’s felt like I’ve been reinventing the wheel to get things to work. Its nice to see someone put all of this in one place. Probably would have saved me some time if I had found it earlier! Thanks.
Hi
Getting into all this stuff and your article really helped. I referenced some of your code in one of my articles.
Cheers mate.
RT
Always enjoy your posts, wish it was so simple though. Got lots of ideas on sites, (that’s the easy part), getting traffic…that’s a different story…
Great post. Nice detailed description of the process.
I just finished my first niche site ( http://www.roadbikescheap.com ) using the PhpBay Pro API.
It still isn’t indexed by Yahoo, and all the pages aren’t indexed by google yet, but I’m already getting decent Organic Traffic from the long-tail keywords in the listings.
From what I hear, the best strategy for driving traffic may be to just consistently add fresh keyword-rich content and not worry too much about anything else. Thoughts?
I would suggest that you not use the Top Level Categories plugin to remove the category from the permalink. If you use a nice keyword as your category, having a keyword filled permalink is a good thing.
Thank you for writing this up. I’ve put it on 3 of my sites and it was very easy to implement.
“From what I hear, the best strategy for driving traffic may be to just consistently add fresh keyword-rich content and not worry too much about anything else. Thoughts?”
A continuous flow of content is what you want. Blog and ping.
After you setup wordpress and phppro, should you have to manually add keywords daily to post new products/contents or the script can automatically add posts based on your keywords?
sorry for my last post. I mean PHPBay, not phppro( typo).
What template did you use? You mentioned that you were going to disclose it.
Lol i am making 150 dollars a month with unlocked iphones.
i was working on some articles and remembered your article man, thanks for the help.
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