Comments on: Having Trouble with Adwords Dynamic Keyword Insertion?

By: john

john — Tue, 21 Jul 2009 11:19:48 +0000

the quality score excuse is bull

i tried a keyword with a 6/10 qs with a high bid and dki still didn’t work

By: neil

neil — Fri, 12 Sep 2008 04:35:26 +0000

You fail to point out the negatives of using DKI…

1) DKI doesn’t increase the revelancy of your ad.
2) It can lead to poorly written ads.
3) Tracking sales copy changes and performance becomes difficult

By: smaxor

smaxor — Thu, 18 Oct 2007 06:12:39 +0000

interesting post. However the issue with going about things that way is that the QS bot doesn’t pass the the querystring when it comes to the site. As far as I’ve found in tracking the bots hits. So a more effective way has been make a unique url for each keyword like

http://www.oooff.com/my_keywords.html

so now when the QS bot is visiting a unique page for each. Then on the server just do a MOD ReWrite of the url to

http://www.oooff.com/index.php?k=my+keywords

Hope this helps. If you’re looking for any php coding tutorials feel free to check out my site. They’re all free as I make my money from affiliate marketing. Not monetizing my blog.

Good Luck!

By: Tekstforfatter

Tekstforfatter — Wed, 12 Sep 2007 10:36:24 +0000

Hi,

great blog. Just wondering over “the code on the page then calls also keyword from the URL string & inserts it on the page (it also strips out the underscores).
“. What is google assement on this? Ever been penalized for it?

By: Stuart

Stuart — Tue, 10 Jul 2007 21:03:42 +0000

Interesting point Jeremy, I can tell you though, that using this technique I’ve never had to bit more than 12c minimum AU for a keyword.

By: Jeremy Chatfield

Jeremy Chatfield — Tue, 10 Jul 2007 14:13:31 +0000

Hi Stuart – I’m pretty sure that your technique to overcome the problem doesn’t work the way that you think it does. I don’t see any sign in my logfiles that the Google AdsBot visits for each keyword in an AdGroup. It makes a visit for the entire AdGroup- if all new adverts point to the same URL. If the adverts point to different URLs (e.g. when doing an A/B landing page test) then the AdsBot visits each page, once. It does not append a parameter. Indeed, it leaves the {keyword} as {keyword}…

Cheers, JeremyC.

By: DenCha

DenCha — Sat, 07 Jul 2007 14:03:12 +0000

Hey Stuart,

Could you write up a post on tracking your keyword and appending it to the url and how to automatically insert that “keyword” in the content of your landingpage. It’s something I really want to learn but can find a solid post or thread explaining how to do this.

Thanks in advance…BTW this blog is awesome!

By: Josh P

Josh P — Tue, 03 Jul 2007 16:56:13 +0000

It frustrates me to no end how EVERYTHING gets blamed on the freaking Quality Score. I swear the majority of support people at AdWords only know to answer questions by throwing in “Quality Score” in their answer.

By: Mark

Mark — Tue, 03 Jul 2007 13:30:11 +0000

Do you limit your use of DKI then? I run DKI ads in paralell with very specific ads and generally the DKI ads will have a much higher CTR. So I’ve started using DKI as much as possible.

I can’t say I’ve had any problems with it yet, but I’ll definitely keep a closer eye on it now. Thanks for the heads up!