http://www.earnersblog.com/earnosphere-nov-10/ Mon, 30 Nov 2009 17:49:05 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.earnersblog.com/earnosphere-nov-10/comment-page-1/#comment-36014 Fordo Fri, 16 Nov 2007 03:16:55 +0000 http://www.earnersblog.com/earnosphere-nov-10/#comment-36014 I'm also a big fan of YSM especially since the change over to Panama. Since Panama, I’ve developed a belief that YSM provide a better ad structure for success than Google. A 25 character limit for the title is just too short to be descriptive enough. I’m achieving some kick ass results in YSM and I strongly believe it’s because I can achieve a more compelling & descriptive title on my products and services. I also think it provides a better experience for the user as you’re able to clarify more information about your product (which might contribute to YSM providing better conversation rates than Google). I also believe the longer title enables advertisers to differentiate themselves on the YSM page. The ad titles on so many Google pages is all advertisers looking the same (we’ve know this is an issue for Google as I’ve seen them present these pages at the search seminars trying to discourage use of keyword insertion tool). But the reason most of the titles end up looking the same is because you’re restricted the absolute minimum keywords – and you have to use those keywords as that is what the most basic of the product information is. It’s a lot easier to write the ‘description’ for the YSM ads because of the 1 line using a 70 character limit rather than the 2 lines x 35 in Google. I’m also a big fan of YSM especially since the change over to Panama.
Since Panama, I’ve developed a belief that YSM provide a better ad structure for success than Google. A 25 character limit for the title is just too short to be descriptive enough. I’m achieving some kick ass results in YSM and I strongly believe it’s because I can achieve a more compelling & descriptive title on my products and services. I also think it provides a better experience for the user as you’re able to clarify more information about your product (which might contribute to YSM providing better conversation rates than Google).
I also believe the longer title enables advertisers to differentiate themselves on the YSM page. The ad titles on so many Google pages is all advertisers looking the same (we’ve know this is an issue for Google as I’ve seen them present these pages at the search seminars trying to discourage use of keyword insertion tool). But the reason most of the titles end up looking the same is because you’re restricted the absolute minimum keywords – and you have to use those keywords as that is what the most basic of the product information is. It’s a lot easier to write the ‘description’ for the YSM ads because of the 1 line using a 70 character limit rather than the 2 lines x 35 in Google.

]]> http://www.earnersblog.com/earnosphere-nov-10/comment-page-1/#comment-34755 Stuart Mon, 12 Nov 2007 22:41:07 +0000 http://www.earnersblog.com/earnosphere-nov-10/#comment-34755 Yahoo Search Marketing is Worldwide, I've got a UK & an AU account. Maybe you're thinking of a Yahoo Publisher Account (Similar to Adsense?). AFAIK it's still US only. Yahoo Search Marketing is Worldwide, I’ve got a UK & an AU account. Maybe you’re thinking of a Yahoo Publisher Account (Similar to Adsense?). AFAIK it’s still US only.

]]> http://www.earnersblog.com/earnosphere-nov-10/comment-page-1/#comment-34729 Keelan Balderson Mon, 12 Nov 2007 20:43:20 +0000 http://www.earnersblog.com/earnosphere-nov-10/#comment-34729 Is Yahoo still only US? I remember trying to sign up and being refused because it was still in a Beta. Is Yahoo still only US? I remember trying to sign up and being refused because it was still in a Beta.

]]> http://www.earnersblog.com/earnosphere-nov-10/comment-page-1/#comment-34149 Kerosene Sun, 11 Nov 2007 14:14:46 +0000 http://www.earnersblog.com/earnosphere-nov-10/#comment-34149 Good to see someone's getting some use out of my eBay/CJ report analyzer tool! :) Good to see someone’s getting some use out of my eBay/CJ report analyzer tool!

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