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Earnosphere: Week Ending 10/11/07

11. Nov 2007 | 4 Comments

Welcome to another Earnosphere, bringing you all best Making Money related posts from across the web.

You can submit your own posts for consideration in the Submit a Guest Post section, under Earnosphere. If you link to any of my posts it’s more likely that I’ll come over & check your blog out too.

This weeks Hot Offers:

Yahoo Search Marketing - If you’re doing a lot of PPC (or failing miserably with Adwords) & aren’t using Yahoo then now is the time to start. They’re giving away a $60 signup bonus until the end of November. If you get good conversions on Adwords don’t be afraid to try Yahoo, I normally convert 50% better for the same spend & there’s less competition ;)

This weeks posts:

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4 Comments on "Earnosphere: Week Ending 10/11/07"

Kerosene 12. Nov 2007, 1:14 am

Good to see someone’s getting some use out of my eBay/CJ report analyzer tool! :)

Keelan Balderson 13. Nov 2007, 7:43 am

Is Yahoo still only US? I remember trying to sign up and being refused because it was still in a Beta.

Stuart 13. Nov 2007, 9:41 am

Yahoo Search Marketing is Worldwide, I’ve got a UK & an AU account. Maybe you’re thinking of a Yahoo Publisher Account (Similar to Adsense?). AFAIK it’s still US only.

Fordo 16. Nov 2007, 2:16 pm

I’m also a big fan of YSM especially since the change over to Panama.
Since Panama, I’ve developed a belief that YSM provide a better ad structure for success than Google. A 25 character limit for the title is just too short to be descriptive enough. I’m achieving some kick ass results in YSM and I strongly believe it’s because I can achieve a more compelling & descriptive title on my products and services. I also think it provides a better experience for the user as you’re able to clarify more information about your product (which might contribute to YSM providing better conversation rates than Google).
I also believe the longer title enables advertisers to differentiate themselves on the YSM page. The ad titles on so many Google pages is all advertisers looking the same (we’ve know this is an issue for Google as I’ve seen them present these pages at the search seminars trying to discourage use of keyword insertion tool). But the reason most of the titles end up looking the same is because you’re restricted the absolute minimum keywords – and you have to use those keywords as that is what the most basic of the product information is. It’s a lot easier to write the ‘description’ for the YSM ads because of the 1 line using a 70 character limit rather than the 2 lines x 35 in Google.

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