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Hey dude,

Your contact form is broken can you contact me at email listed in this comment?

Mark
digeratimarketing.co.uk

Some good pointers Stu. Do you keep your keywords down to a certain amount per AdGroup?

Nice post, I wish I could use those tips though, with Google’s quality score its a pain in the ass getting any campaing running at all.

Hi Stuart,

I tried to contact you, but your contact form doesn’t work.
How can I reach you? Can you e-mail me?

Thanks!

Sincerely,
Egidijus
Click2Sell.EU

I really agree. Especially #2. You can’t be wasting your money on those because they might be not be targeted.

Hi guys? Well I don’t totally agree that only long tail keywords are profitable. I have been researching on different niches and products and have discovered that even though the long tail keywords give the highest returns (I guess owing to their low search frequency) some of them convert as much as the single keywords. Only testing and research can help one determine which keyword or keyphrase is going to make you money or not.

Very good article, and right on with everything. PPC makes some people nervous because it can be a win all or lose all Marketing strategy. You need to take the time and read articles like this one if you want to cut your losses.

Nice Article Stu. Keep up the good work. I think what is most needed in a site is the foundation, the foundation being the research. Long tailed keywords always win unless you have some site that is so damn good it just ranks itself.

nice post Stuart ..

using long tail keywords is more like a common sense ..

but only for some niches where people are techie or are adapted to use answers.com

for general niches like .. games, cracks, torrents, celebs .. you need to focus on short tail keywords

A great article. But I’ve something to say about point 6. While it is generally true that your ads get higher CTR with the search term repeated in the ad title, body and URL, one should be careful NOT to include it in with the sole purpose of bolding it and attracting attention. I usually repeat the keyword once in title, ONCE (as opposed to twice) in the body and once in the URL.

Dylan Loh

Kool Tips once again. I’m on the verge of being able to pay Google less for Ads. Its quite a difficult job but I’m getting there. thanks

Alex

Great tips, thanks!! I was looking for some straight forward Google Adwords advice and found it here.

Point 5 & 6 are extremely important in order for advertisers to score a good quality score in Google Adwords. Moreover, the ad text will seem to be more relevant to what searchers are typing for, which will increase click-through.

However, we must be careful not to repeat the key phrases too many times in the ad text… which sometimes will turn searchers off.

You can target smaller and more competitive keywords with the right strategy. Start with on one keyword, using the exact and phrase match. Write a lnading page for just that keyword. Write an ad for just that keyword. Keep everything relevant and highly targeted.

Thanks for the useful article.

I think the point 3 is a bit tricky. Depends of what products, it’s better to make sure the merchant do allow bidding on brand name.

Point 5 is great, sometime we just overlook a very simple technique that will make thing very much different.

Great Post.

With regards to points 5 & 6, do you also use individual landingpages for some ad groups ?
Would be great if you could explain why/why not