Comments on: Explode your PPC Campaigns in 6 easy Steps

By: Increase Pay Per Click Advertising Effectiveness | Let's Talk Pay Per Click

Increase Pay Per Click Advertising Effectiveness | Let's Talk Pay Per Click — Sun, 22 Feb 2009 13:54:05 +0000

[...] recently came across a blog post on Earners Blog titled “Explode your PPC Campaigns in 6 easy Steps“. This blog does a great job of of touching on the main components of an effective pay per [...]

By: Franck Silvestrea

Franck Silvestrea — Sat, 22 Nov 2008 22:38:10 +0000

Loosing the broad match may be good for Adwords, but for msn, you won’t get a lot of traffic without it.

Franck

By: karoshi-san

karoshi-san — Wed, 08 Oct 2008 21:30:00 +0000

Great Post.

With regards to points 5 & 6, do you also use individual landingpages for some ad groups ?
Would be great if you could explain why/why not

By: Super Affiliate PPC

Super Affiliate PPC — Tue, 30 Sep 2008 07:02:50 +0000

Thanks for the useful article.

I think the point 3 is a bit tricky. Depends of what products, it’s better to make sure the merchant do allow bidding on brand name.

Point 5 is great, sometime we just overlook a very simple technique that will make thing very much different.

By: neil

neil — Fri, 12 Sep 2008 04:39:11 +0000

You can target smaller and more competitive keywords with the right strategy. Start with on one keyword, using the exact and phrase match. Write a lnading page for just that keyword. Write an ad for just that keyword. Keep everything relevant and highly targeted.

By: Cheow

Cheow — Thu, 21 Aug 2008 11:21:50 +0000

Point 5 & 6 are extremely important in order for advertisers to score a good quality score in Google Adwords. Moreover, the ad text will seem to be more relevant to what searchers are typing for, which will increase click-through.

However, we must be careful not to repeat the key phrases too many times in the ad text… which sometimes will turn searchers off.

By: Affiliate Marketing Tips from Across the Net | Marketing Masters Guide

Affiliate Marketing Tips from Across the Net | Marketing Masters Guide — Sat, 02 Aug 2008 03:28:49 +0000

[...] Explode your PPC Campaigns in 6 easy Steps [...]

By: Chuck Anthony

Chuck Anthony — Mon, 23 Jun 2008 14:34:13 +0000

Great tips, thanks!! I was looking for some straight forward Google Adwords advice and found it here.

By: Alexander

Alexander — Sat, 14 Jun 2008 04:54:03 +0000

Kool Tips once again. I’m on the verge of being able to pay Google less for Ads. Its quite a difficult job but I’m getting there. thanks

Alex

By: Let’s Talk PPC | Increase Pay Per Click Advertising Effectiveness

Let’s Talk PPC | Increase Pay Per Click Advertising Effectiveness — Thu, 05 Jun 2008 17:26:33 +0000

By: Dylan Loh

Dylan Loh — Thu, 29 May 2008 05:25:10 +0000

A great article. But I’ve something to say about point 6. While it is generally true that your ads get higher CTR with the search term repeated in the ad title, body and URL, one should be careful NOT to include it in with the sole purpose of bolding it and attracting attention. I usually repeat the keyword once in title, ONCE (as opposed to twice) in the body and once in the URL.

Dylan Loh

By: Nishu

Nishu — Fri, 02 May 2008 12:45:15 +0000

nice post Stuart ..

using long tail keywords is more like a common sense ..

but only for some niches where people are techie or are adapted to use answers.com

for general niches like .. games, cracks, torrents, celebs .. you need to focus on short tail keywords

By: Empire Auto Pilot Jon

Empire Auto Pilot Jon — Wed, 23 Apr 2008 17:46:32 +0000

Nice Article Stu. Keep up the good work. I think what is most needed in a site is the foundation, the foundation being the research. Long tailed keywords always win unless you have some site that is so damn good it just ranks itself.

By: seoreef

seoreef — Sun, 20 Apr 2008 09:48:17 +0000

Very good article, and right on with everything. PPC makes some people nervous because it can be a win all or lose all Marketing strategy. You need to take the time and read articles like this one if you want to cut your losses.

By: GEORGE

GEORGE — Sun, 20 Apr 2008 09:17:21 +0000

Hi guys? Well I don’t totally agree that only long tail keywords are profitable. I have been researching on different niches and products and have discovered that even though the long tail keywords give the highest returns (I guess owing to their low search frequency) some of them convert as much as the single keywords. Only testing and research can help one determine which keyword or keyphrase is going to make you money or not.

By: Black Hat Digest : PPC = DANGER WILL ROBINSON!

Black Hat Digest : PPC = DANGER WILL ROBINSON! — Sat, 19 Apr 2008 02:38:36 +0000

[...] had read up too: Explode your PPC Campaigns in 6 easy steps, and the Uber Guide, along with some reading over at Nickycakes, and Wickedfire. I read most of [...]

By: Millionaire Mindset

Millionaire Mindset — Fri, 18 Apr 2008 20:25:28 +0000

I really agree. Especially #2. You can’t be wasting your money on those because they might be not be targeted.

By: Egidijus Andreika

Egidijus Andreika — Tue, 08 Apr 2008 05:41:21 +0000

Hi Stuart,

I tried to contact you, but your contact form doesn’t work.
How can I reach you? Can you e-mail me?

Thanks!

Sincerely,
Egidijus
Click2Sell.EU

By: Stuart

Stuart — Tue, 08 Apr 2008 04:17:01 +0000

Waterboy there’s no minimum amount of keywords I have in an adgroup, some adgroups I only have 1 keyword.

It all depends how relevant you can make your Creative to that keyword, for example:

Affiliate Marketing Blog & Super Affiliate Blog could be in the same adgroup, but if Super Affiliate Blog is getting 1000 impressions a day I’d put it in it’s own adgroup

By: FreePSDLogo

FreePSDLogo — Tue, 08 Apr 2008 03:23:27 +0000

Nice post, I wish I could use those tips though, with Google’s quality score its a pain in the ass getting any campaing running at all.

By: Water Boy

Water Boy — Mon, 07 Apr 2008 22:32:30 +0000

Some good pointers Stu. Do you keep your keywords down to a certain amount per AdGroup?

By: Mark

Mark — Mon, 07 Apr 2008 12:34:21 +0000

Hey dude,

Your contact form is broken can you contact me at email listed in this comment?

Mark
digeratimarketing.co.uk