Followup to the 1c Clicks Debate
01. Mar 2007 | 10 Comments
I’ve had heaps of emails from people wanting to know how the hell the whole 1c clicks thing works. No-one seems to be able to get any & they’re all pretty annoyed that they can’t. Firstly, if someone gives you a piece of advice you don’t go around saying “It doesn’t work so he must be lying” why on earth would I want to give away a valuable piece of advice & lie about it at the same time? Perhaps information like this should be kept away from people that don’t know how to use it? Maybe check here for people putting this into real practice.
That aside, another real problem is that people go away & expect it to be easy. They expect to throw a few hundred keywords & a crap banner into Adwords & the clicks to come rolling in like hotcakes. Well you’re in for a serious reality check.
The main thing you have to bear in mind with the previous article that I wrote is this.
People are using this technique for ARBITRAGE.
They are buying cheap clicks on really really niche terms then forwarding them to pages with higher paying ads. I can guarantee that most of the keywords you may be bidding on are expensive terms that you’ll never get 1c clicks on (More like 2-5c).
So here’s a few tips:
Don’t just make one banner ad, make an ad for each size of banner. This will increase your impressions by around 500%
Bid on as many keywords as you can that are relevant to the content of your site, use the adwords site keyword tool then build on that.
If you’re doing arbitrage you’ll obivously have dynamic keyword insertion set up, so you can literally create hundreds of adgroups with thousands of keywords across many niches. Whenever you do that, you’ll start to see the value in the cheap traffic. So for example at the moment I have 1 adgroup filled with banners targeting around 780 keywords that’s bringing in around 5,000 impressions a day with a CTR of around 0.02%. Imagine this on a larger scale.
So if you’ve only got one ad up & you’re only bidding on 150 keywords then you come running to me complaining that it doesn’t work. EXPERIMENT FOR YOURSELF & remember that original post was made not for people with sites but for people doing this in mass.
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10 Comments on "Followup to the 1c Clicks Debate"
“That aside, another real problem is that people go away & expect it to be easy.”
LOL, we expect it to be simple because, quoting you in the original post:
“It’s so simple it’s not funny.”
“Just because I find something easy shouldn’t mean you expect to aswell.”
Why not?
haha - if it’s a happenin thing, i’ll find it. i never doubted you or figured you lied. i know people have little tricks and “insider knowledge” about things. i haven’t had any impressions yet, but it could just be because i haven’t configured the campaign exactly the way it should be.
also, when i received the $0.02 clicks, i originally started the impressions by paying much, much higher bids on Google Search. once the campaign began rolling receiving impressions, i stopped the Google Search, only used the Content Network and lowed my bid to insane levels… then i continued to get impressions and clicks for $0.02.
i want to be part of the $0.01 click club though, so i’m still working on it.
additionally, i think google does image approvals before giving the green light on a campaign.
i haven’t given up on it, and if i can make it happen, i’ll come back and let ya know.
i think your post is valuable.
peace
Nice insightful comment feve, good luck 
Stuart, don’t let the complainers get to you. I really appreciate that you are giving us this information. I think it’s a great idea. I have not had time to try it yet, but I’m sure it will work - I can think of a great way it will fit in with what I am doing.
Some people would rather put their effort into complaining instead of trying to make things work. Not every tip will work for everyone. Just be grateful that people are willing to share their knowledge, otherwise where would the rest of us be? I have learned so much from people’s blogs and am getting better at the whole internet moneymaking thing all the time. Without other blogs to learn from, I never would have even gotten started.
Sorry for the rant, and I don’t mean you Mark, but I was surprised at what complainers some of the articles you linked to yesterday were. 
I for one am glad that someone asked for help. I was embarrassed by not understanding it the first time around. I still don’t know if I really understand it. But, I’ve got a better grasp of it. Thanks!
I’m working in the pretty competetive niche market of dogs. My site has funny ad supported dog videos and CPA and CPC dog ads. You advice was great, especially the “make your bids 2 - 3 times what you want to pay for a few days” and I’m now seeing my ad position and CTR go up. But I’m still waiting for my banner ads to be approved. Hopely once they are online, I’ll be able to drop the content network bids for $0.03 to $0.01.
Thanks
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Just because I find something easy shouldn’t mean you expect to aswell.
That’s like saying I find skiing easy to someone who’s never been on a ski slope before.
The problem I was trying to address is that everyone expects this information to work without putting some thought & effort into it. If people gave away the exact methodologies to their practices then the market would be saturated.