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Increasing Traffic to your Ebay Auctions

05. Jun 2007 | 4 Comments

I’ve had a few of emails about the Make $200 a Day post & what’s the best way to generate traffic to your ebay listings. Whilst I’m certainly no Ebay expert I’ll show you some of the techniques I use to get people to check out my auctions.

Photos: It’s no doubt that using photos of scantily clad women attract huge attention to your auctions. Check out this auction for some ideas.

Getting People to put your Auction on their Watchlist: Some ebay listings have quite ingenious ways to get you to add their auction to your Watch List. Check out this auction. The more watched an item is the more likely it’ll make it into the Most Watched Items List.

Know your Market: Spend plenty of time seeing what other people are doing. See who else is selling what you are selling, see who is doing it most successfully, see which of their products/titles is converting most often & build on that.

Writing Compelling Titles: You want to catch people’s attention so don’t write lame titles. You want to get the person into the auction & then start preselling them the product or service that you’re offering. I normally research my competition to write titles effectively, then split test them over the course of a week for performance.

Use Bold or Featured: Many people don’t want to spend the extra cash for these addons but depending on what your CPA is or what offer you’re promoting using these features could double, triple or quadruple the views on your listings.

Ending the Auction: I’ve found the best time to end an auction is between 6-9pm on a Sunday Evening. I always try to run the auction for the full amount of time aswell.

Increase your Reputation: Buy lots of small $0.01 items, I bought about 250 when I first joined to get my reputation up & instill some trust in my buyers.

Set up a Store: If you’re pushing enough volume set up a store. It’s only $15.95/month. You should end up selling up to 25% more of your inventory a month.

Use Auctionads: Link to you auctions using auctionads from your websites. You can use the string
auctionads_ad_kw = "seller:sellerid";
to show auctions from your own listings.

Use TurboLister: I use Turbolister to list all my auctions easily & quickly. This speeds up the process & allows me to spend more time on promotion.

That’s about all I can think of at the moment hopefully this helps some of you guys that have been struggling a bit :)

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4 Comments on "Increasing Traffic to your Ebay Auctions"

Eli 05. Jun 2007, 11:15 pm

In my opinion, the ‘scantily clad women’ photos only work with people that aren’t seriously looking for something. I’ve browse the ‘online business for sale’ section before and saw a ton of those sort of pictures, didn’t really make me click them though.

Interesting article anywho, I don’t use eBay though :)

Jennifer 06. Jun 2007, 1:24 am

I wrote a post for the Problogger Top 5 that fits into your article pretty well. I used to sell full-time on ebay, so bring a different perspective. This is some software though that your readers might find interesting.

My Top 5 Essential Ebay Sales Softwares.

Good Post, mostly true. I agree with your commentor on the scantily dress ladies though.

Hitfirm 28. Jun 2007, 5:23 pm

Hmmm. Right click is disabled on that ebay ad for some reason… They may have sensed my presence…

Kimota 06. Nov 2007, 5:02 pm

Good post with some new tips. I’ll definitely be checking out auctionads to boost both my own site and my auctions.

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