For example, a long blog post doesn’t always have to bore the reader because if it is interesting enough and they don’t have time to read it, they can always bookmark it. But with long posts they have to be well-written, have paragraph breaks and preferably have bold headings where it is broken up to make it even easier to read. There have been plenty of long blog posts that I have taken the time to read because they were just plain GOOD.

Some people use the strategy of long well-written blog posts that people look forward to and set their posting frequency a little slower.

But that’s not to say short blog entries aren’t okay either. Site updates, link posts, etc. aren’t usually very long, but they get to the point quick. That being said, I think to be successful, short blog posts need to provide an external link somewhere, or provide some very USEFUL information. If a blog is made up of almost all short posts, I think the posting frequency should be turned up.

I’ve seen some very successful blogs that take the approach of posting shorter blog posts (with updates, links, and short useful information) and every now and then post a LONG article in a separate Articles section of the website.

Just my two cents

Some subjects need to be covered in detail, while others often benefit from the short sharp shock theory. This is what seperates good from great blogs.

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Best,

Chris Geek

When I read something that goes deep inside a subject, for instance an analysis of Google Adsense performance in a special field, I want as much information as possible.

So I like the short posts, because they dont take much time and i also like the (good!) long posts, because this is where I can learn something.

By the way, I always thought that long posts should be avoided until I saw SmashingMagazines.. I have to admit that they have high quality posts that do not bored the readers as well.. Ultimately, I think it really depends on the writing technique and niche.