Making Money with Internationalised Products

So I’ve been pretty busy lately, at lot of my own projects have been brushed aside for the time being. But because I’ve been so pushed for time I’ve been forced to look for easier & quicker ways to grow my affiliate income stream.

I came across an interesting article not long ago about how one affiliate managed to dominate the Australian Ugg Boots market just as they were becoming popular (I can’t find the article off hand but if you know it kindly post it in the comments). I put this theory to the test by searching for similar items that had an international appeal but no-one was capatilising on yet.

Now there’s two ways that you can approach this method:

1. Look for a product that’s in demand in your own country but no-one is really selling it, then look for someone who’s selling it abroad. You can either set up a relationship with the supplier/distributer or even see if they have an affiliate program. Problems with going down the affiliate route is that the shipping will be a good deal more. I’ve had good success with the affiliate route even though the shipping is pricey provided I’m about 40% cheaper overall than anyone who’s selling the product locally.
2. Look for a product that’s in demand abroad & is already well established in your country. The above scenario applies to this too & if the product is well established it’ll probably have an affiliate program.

If you’ve done your research correctly you should already know a few things:

1. What the international competition is like
2. Whether or not you’re beating their prices
3. How they format their PPC Ads (I use the Google Global Firefox Extension for this)

You want to make sure that you can provide the same product cheaper than they can get it locally (including shipping). This will be your selling point. For example I sell one product locally that you can only buy in Australia for around $99 (excl shipping), however abroad I can bring it for around $59 (excl shipping). Which one do you think will appeal more in a PPC Ad?

Now create a minisite dedicated to the product, the site should contain general product information (including variations) & most importantly a review about the product.

I now create a very targeted PPC Campaign using branded terms & other very targeted terms I think will convert well. I know the brand terms will convert & the rest of the terms I’ll constantly test (including tweaking the review landing page) until I’m happy I have a set of 10-20 keywords that’ll convert for a minimal spend. The nature of these campaigns will attract a high CTR on the ads (since they’re so targeted) so you should be able to bring the CPC down gradually & maintain a decent position.

I’ll put this example into perspective for you. Take the Iphone, it’s only just being launched in Australia after being around for quite some time. However, tens of thousands of people in Australia “Already have one.” Now imagine getting on that train in the beginning (I admit that is probably a once in a lifetime product). But you get the idea.

Now sit back, monitor & move onto the next one.