Auctionads Wordpress targeting trick

Many of you are now using Auctionads on your sites, however since you can only input the keywords you want to target & the javascript code isn’t contextual it can be difficult to target the right ads across your site.

If you’re using Wordpress however, there’s a few tricks you can use to help make ads more relevant to the in post content. Obviously the more targeted your ads are to the content of the post the more likely you are to get a conversion.

One of the tricks I use on a few Wordpress blogs is to target the ads to the theme of the category the post is in. So for example if I used Auctionads on an Ipod blog & one of the categories was called “Ipod Skins” I can easily target that keyword by using a dynamic category insertion string from Wordpress.

auctionads_ad_kw = “”;

This the the code that allows you to add which keywords to target. You may want to target ipods:

auctionads_ad_kw = “ipods”;

However maybe not all sections of your blog are about ipods, right? Lets say I make a post in the affiliate marketing category of this blog, I can dynamically insert the words “affiliate marketing” into the keyword string, thus targeting very specific ads:

auctionads_ad_kw = “<?php foreach((get_the_category()) as $cat) { echo $cat->cat_name . ‘ ‘; } ?>”;

This will return the category name into the field & you’ll not only increase your clickthroughs but your earnings too