Cost of a 500 word press release with national distribution is around +$800. Doing a PR Newswire “First Call” is even more.

To save on costs, you can get an authentic PR Newswire press release if you go through http://www.ereleases.com They will save you some money and have good service. You can also focus your distribution, extend the reach, and their stuff sticks in the search engines for years.

I usually spend $700 for each release and the results are very satisfying.

It usually takes me a week to write the press release, correct, edit it down, correct, print it, read it, correct, edit, print, have someone else read it, correct, edit it down, print, correct, and then release it.

There is nothing worse than spending a serious chunk of change for a url or keyword in the press release that is incorrect and only to be noticed after the distribution. I know from experience.

Don’t rush a press release!

Here is a tip: when you hire someone for your PR (a good writer ain’t cheap, I just paid $99), be sure to use the release template for your other sites.

I mean if it’s a launch, see if you can use the same template and adapt it since it’s already on your hard drive.

Later on, doing this exercice, you’ll become good at writing PR as well.

Franck.

Many people understand that getting content out there is important for creating awareness – but fail to realize exactly how much mileage you can get out of a press release and the amount it can help you with a link building campaign.

Nowadays people are finding that they have increasingly less time to spend doping everything, and are having to concentrate on making the most of and deriving maximum benefit from the few things that they do have time to do to build a brand and get a site to start ticking over.

Optimizing a press release is one way to get more awareness and back links and cut down on the amount of time you spend scouring the web looking for link partners and channels of distribution.

That said, press releases themselves are not the answer, but can form a stable and formidable weapon in any marketers arsenal.

Thank