Link Building Tip: Sneaky RSS Deep Links

I wrote a while ago how to use RSS to get links to your blog. If you’re a blogger you’ve no doubt noticed there’s quite a few blogs that scrape your RSS feed & republish the content.

We all know that Duplicate content is a bad thing, however I’ve never seen any negative effects from Scraper blogs republishing my original content. I’d normally get about 2-3 blogs trackbacking me everyday republishing my articles.

If you use Wordpress it’s very easy to take full advantage of these sites linking to you, all you need to do is create links back to your content within your feed.

What you’ll need for this:

• Cave Monkey’s Full Text Feed Plugin
• Solo Technologies Add Related Posts to your Feed Plugin

These plugins simply show your entire post in your feed & also add some related posts in your feed only (which will also increase the amount of people in your feed reading more than 1 post).
Now, everytime anyone scrapes your blog via your RSS feed & republishes it they’ll be deep linking to 5 or more of your existing posts. Bingo.

I always make sure to try & deep link to old posts from within the body text of my posts using varying Anchor Text too.

Never underestimate the power of good internal linking & natural anchor text.