SEO Blogs Don’t Make Money

SEO blogs are everywhere now, you don’t have to look far to see the cobwebs on a few of them either. So why do many webmasters insist on having a blog about SEO?

Personally speaking, I’ve been there, done that, hell I’ve even had a forum. But whilst I didn’t fail miserably I felt that the effort put into the blog & forums didn’t warrant the returns.
I’m absolutely sick of seeing guys (or girls) on forums who have links to SEO Blogs in their signature asking stupid questions like:

1. What is Anchor Text?
2. How Come my Blog isn’t Indexed Yet?
3. Why can’t I rank for the word SEO?

Why on earth would you bother reading or hiring someone who asks these types of questions?

I came across a rather interesting post yesterday mentioning that the site that ranks number 1 for Search Engine Optimization only gets roughly ~200 hits per day & that traffic rarely converts into a paying client (0.001%). Most clients from from referrals.

This is a common pattern, in the company I work for, most clients that come through our website are low quality, the high quality corporate websites are ALWAYS referred or contacted directly.

So it still baffles me as to why so many people start up SEO Blogs. The best solution that I can come up with is this:

SEO is something you can’t be taught, it’s almost like learning through experimentation. In this game knowledge is power & more power equals more respect.

Whilst SEO Blogs themselves do not make money they do help the webmaster network with like minded individuals. For example, Earners Blog has only been around for a few months & I’ve already networked with a number of other great bloggers simply because we found each others writing creative & interesting.

It’s almost like the whole DJ analogy. DJ’s these days don’t make much money from record sales, but they need to make the records to get noticed & get bookings for gigs, thats when they make their money. SEO is very similar, you need to increase your profile to the point where people will want to consult with you & PAY you for it.

There’s a number of ways to increase your profile. Take Shoemoney for example, when he posted his $100,000+ Adsense cheque the traffic to his blog went through the roof.

So there you have it, whilst an SEO blog itself may not make you any money. It doesn’t mean that it can help you reach the stepping stones to bigger & better things.