Integrating Online with Offline Marketing

When you’re in the realm of internet marketing you often don’t realise the potential to combine it with some real life scenarios. I find you get so locked up in figuring out ways to make cash by making websites that you miss out on opportunities right on your doorstep.

A few years ago, back when the net wasn’t quite as savvy as it is now & I was in uni; I did a few marketing exercises that almost proved to be more profitable from one days work than one website might be in one year. Call it an experiment, I was curious to see what was beyond internet marketing.

Poker, Bingo & Roulette was quite a common occurance where I used to live. They’d throw a tournament every Saturday night. Mostly older people but you’d find the occasional high roller now & then. I noticed that Casinoblasters had a real nice downloadable package that would allow you to burn all their Casino Software onto a CD with your affiliate ID included.

This is back when I was getting on average $200 CPA (Per Player Signup). I was eventually moved to a Rev Share system which incidentally made me more money.

Anyway, I made about 150 CD’s & got them all printed with details of the “free signup bonus” which was around $400. I also made a tactics guide for the various Casino Games. Roulette, Blackjack etc in which I positioned as a training guide.

“Want to become a better player? Then you can play online with a free signup bonus & hone your skills”

Once I’d handed out all 150 (which took more than 1 weekend unfortunately) I waited with baited breath & checked my stats. I thought that the conversions might be low due to the number of older people that played, but I had 27 signups that each made an initial deposit! which qualified me for the CPA of $200. An easy $5400 dollars.

I didn’t stop there, this gave me more ideas about how I could integrate the real world into the internet space. Aswell as integrate the internet space into the real world. You really need to think of ways that you can cater to someone’s needs that will result in them performing an action via one of your affiliates. The more targeted you can be, the higher your conversions will be (as with any form of marketing).

This idea eventually let towards my $200 dollars a day idea.

Have you ever printed 100 stickers, written on your web address then stuck them everywhere you think they’ll be seen? You’d be interested to know the results?

I would love to hear stories from people that have embraced this bridge in the Online & Offline industry with success & remember if you enjoyed this post you can do a Review of my Site (Honest or Dishonest I don’t care)