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Increase Adwords CTR with the Trademark Symbol

01. Oct 2007 | 17 Comments

Well, Spring has just kicked in Down Under & the weather is beautiful. I can’t think of a better way to welcome in the new weather with a simple Adwords Tip.

Here’s a simple technique I’ve been using for a while to increase Adwords CTR for clients. This works well to help you stand out from the crowd. If you client has their brand term trademarked then start implementing this into your Title & Copy.

Use the: ™ & ® symbols in the copy. This creates a sense of authority & commands much more presence over the competing ads.

For example, have a look at the top ads for the popular Keyword Elite software:

Keyword Elite

Which would you click?

In a recent campaign for a client I’ve seen an increase of CTR from 8% to 23% whilst bidding in Position 3.

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17 Comments on "Increase Adwords CTR with the Trademark Symbol"

Grant 01. Oct 2007, 10:59 pm

How do you put the symbols in? Do you have to add the ASCII code or a HTML &code?

Jason 01. Oct 2007, 11:20 pm

cut / paste from “Keyword Elite” adword in google search results. HTML &code doesn’t work

Grant 02. Oct 2007, 3:05 am

Do you have to do it via the GUI, or can you use the adwords editor?

Konrad 02. Oct 2007, 6:52 am

Interesting, but pretty meaningless because you used different ad titles. Now KeywordElite, KeywordElite™ and KeywordElite® would have been probably better to test ;)

Konrad 02. Oct 2007, 6:52 am

Ooooh, nevermind, those are just some examples, I’m stupid. Just disregard my comment ;)

OneOfEm 03. Oct 2007, 3:28 am

This is a great idea. Thanks!

Stumbled and Dugg. =D

huma 06. Oct 2007, 11:10 am

I am sure that should make a difference as I have witnessed tiny little tweaks and subtle changes all add up in the end. :)

Stephan Miller 16. Oct 2007, 2:32 am

I can attest to the fact that this works. I haven’t got the character code down though, so every time I use it, I do a search for “trademark symbol” or “copyright symbol” and then copy and paste.

Yuwie 18. Oct 2007, 10:58 pm

great tip! thx..

Amit Nyamtabad 09. Nov 2007, 7:09 pm

That is a really nice tip … Does the same work with YSM.

Thomas 24. Nov 2007, 12:26 am

we´ll check with google germany too. will give you a short notice.
thanks & best regards

Alison McElroy 05. Dec 2007, 5:22 am

Maybe my question has already been answered and I’ve missed it but can someone tell me how you write the trademark - tm and registered trademark symbol in lotus notes and iNotes without having to cut and paste them out of a word doc?

Michael Collins 10. Apr 2008, 7:31 pm

It’s ILLEGAL to put a TM symbol (or R or C) if you don’t own a patent.

Brooks 16. May 2008, 2:38 am

To Michael Collins’s comment, it is NOT illegal to place a © symbol next to your name if you don’t own a patent. Authors, for instance, do not own patents on most books, but they do own the intellectual property rights to thier work.

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