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Link DominationEver since the Big Daddy update, throwing up an affiliate site then firing a few links into the domain sadly doesn’t work anymore. The “Supplemental Index” & “Aging Filters” are now an affiliate marketers worst nightmare. These changes have had a noticeable effect on two things:

  1. The Quality of Affiliate Websites
  2. Increased PPC Competition & Prices

Nowadays setting up disposable affiliate websites is not as easy as it once was. Not only that, Affiliate Marketers are now faced with a new challenge:

How the hell do you drive natural links to a website that’s clearly just promoting affiliate products?

I’m going to address some of the techiques I use & some of the techniques I’ve seen on other blogs to overcome this issue. This should hopefully help you dominate your niche & take your affiliate websites to the next level. Leaving your competitiors to sit back & cry.

1. Creating a Blog on the Affiliate Site

The nature of blogs & the information they provide make them very linkable. Writing indepth posts about a particular topic or subject can attract natural links to your blog, which you can then filter into your Affiliate Product pages. Blogs are also received much better on Social Networking sites.

Pros: Effective | Allows you to direct targeted internal links | Keeps content fresh

Cons: Time Consuming | Lack of knowledge in the area to write fresh articles

2. Creating the Affiliate Site as a Blog

Many affiliates have been cutting out the middleman & using blog platforms such as WordPress right from the getgo. This allows them to integrate articles in with affiliate reviews to make the whole site look much more natural. I’ve found this particular technique to be quite successful. This will attract links to particular posts which can allow you to deep link with relevant anchor text into product reviews.

Pros: Allows more flexibility with content | Affiliate links can be hidden seductively within posts | Easier to do well on social networks since your site doesn’t look like spam

Cons: Time consuming | Easy to lose interest if you’re not converting | If you build up a readership you feel like you need to blog often

3. Squidoo

Squidoo is a great way to support affiliate product reviews. Simply create a new account & write an overview for each product review in its own lens. Tag the lens as much as possible & also join as many groups as possible. Next interlink all the lenses together using a links plexo & choose the anchor text you want to rank for. Now also link back to your affiliate website with the anchor text you want to rank for from each lens. Bookmark the lens using Onlywire. Wash rinse & repeat.

Pros: Squidoo links pass a good amount of authority | Squidoo lenses rank very well naturally so this can provide extra exposure & inbound links to the lens

Cons: No cons other than time

4. Dominate the SERPS

Are you wanting to rank for a particular term? Then dominate that term by flooding it with as many of your own targeted pages as you can. All linking back to your original Affiliate Site.

I.e.

http://www.myspace.com/earnersblog/ & http://www.squidoo.com/earnersblog/

Register a page on:

  1. Squidoo
  2. Googlepages
  3. Blogspot
  4. Myspace
  5. WordPress
  6. Typepad
  7. Spaces.Live.com
  8. Feedburner

Register User Profiles on:

  1. Digg
  2. Mybloglog
  3. Bumpzee
  4. SEO Moz
  5. Stumbleupon
  6. Last.fm

Use all these relevant pages to link back to your own site, which will help increase your serps ranking for that targeted keyword. If these pages rank well & dominate the serps it will also increase your overall market share & push out competitors, which is always a good thing ;)

Pros: Ability to dominate for a particular keyword | Can leverage off other sites link popularity

Cons: Time consuming | May take time to get all the profile pages indexed

5. Forums

Register on related (& unrelated if you wish) forums. Set your signature with the anchor text you want to rank for. Go back to some of the older posts with pagerank & authority (I like to use the Strongest Subpages Tool to find authoritative pages).

If you’re feeling particularly inventive, make a load of posts then come back in 3-4 weeks, edit the post & insert your links. This will avoid detection by the mods & admins.

Also search for forums that have VBSEO enabled. You can find heaps by using this query. VBSEO rewrites user profiles thus helping that page rank better for the chosen keyword.

Pros: Thousands upon thousands of forums to utilise

Cons: Profile may get banned for spamming if you’re not making relevant posts | Forums may require a certain number of posts to use signatures

6. RSS Feeds

Using RSS & XML feeds are great ways to get inbound links quickly, check out these posts:

  1. Using RSS Feeds for Backlinks
  2. Automated XML Backlinks

Check out the RSS top 55 for more places to grab RSS Links from.

Pros: Can accumulate a lot of backlinks in a short period of time

Cons: Scraper backlinks are spammy & may provide no overall value

7. Blog Commenting

Finding blogs that don’t have the nofollow enabled is a great way to spend a day. Set up an excel spreadsheet, hell even write a script to do it for you. There’s a dofollow plugin now that will remove the nofollow tag on WordPress. Start your research there, you’ll soon find lots of blogs that are Dofollowing (i.e. Easy Pickings).

Pros: Quick easy links

Cons: May get deleted if your anchor text is too spammy | Quite a bit of research involved

8. Sponsoring themes & templates

I mentioned this before in my sponsoring wordpress themes post. There hundreds of different templates you can sponsor, it doesn’t have to be just wordpress.

Think Joomla, Movable Type, Vbulletin, Invision Power Board, PHPBB etc.

Pros: Cost Effective | Can gain lots of links very quickly

Cons: Can’t control who is linking to you | Many sitewide links could trip spam filters

9. Link Bait & 301 Redirect

This is perhaps one of my favourite techniques at the moment. Create a blog purely for linkbait purposes & write articles for Digg, Netscape, Reddit & Stumbleupon. Once you’ve gathered around 1,500 links 301 redirect the pages & blog to your existing Affiliate Marketing websites to boost their authority.

Pros: Good way to fight supplemental results | Possible to amass a large amount of links organically & very quickly

Cons: Links may not be relevant to your niche & may not help your affiliate pages rank any better (think a bit about this one ;) ) | Writing a popular story can take time & a lot of perseveration.

10. Link Feeder Sites

This again is something that Eli touched on a while ago in his post about Link Laundering. Basically you’re using existing sites that requires registration to build targeted backlinks to your Affiliate Sites. These can be software download sites or even reciprocal directories. If you set up a nice network you can instantly get about 200-300 links per day to sites or pages that you specify with the anchor text that you specify. Check Eli’s post out for more detailed information.

Pros: Can build targeted links very quickly | Can choose the anchor text

Cons: No control over the quality of sites the links go on | Too many links with the same anchor text could trip the spam filters, so rotation is necessary.

So there you have it, a breakdown of some of the top methods you can use to really boost your affiliate websites up in the serps & start capatilising on the traffic you’re missing out on.

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23 Comments on "The Ultimate Guide to Affiliate Website Links"

Dominic 17. May 2007, 8:55 pm

I’ve found that another good way to get some links (if you are doing the affiliate blogging thing) is to find another website on the same topic and offer to write some articles for them. When they say ‘Yes please’, Tell them that you need to have an author bio and then put your keyword specific deep links in there.
There are plenty of content style websites around that have a ‘Would you like to write for us?’ page on them.
However, you might want to make your spammy blogs look reasonably authorative first :)

Bryan 18. May 2007, 11:46 am

Dude, Squidoo is awesome. You can create a lens on there and get a first page ranking for highly competitive (or newly highly competitive) keywords in 24 hours.

I recently made a lens for a recent highly anticipated product. I got the http://www.squidoo.com/productnamereview lens… and voila #3 in Google for that keyword. I love it.

sado 18. May 2007, 10:28 pm

i’ve see the similar post in http://www.bluehatseo.com

but i still think u do a great job

Geordie Carswell 19. May 2007, 4:11 am

Awesome post Stuart, those tips are money, particularly #4

Stephen Welton 19. May 2007, 6:21 am

Interesting points that I would have never even though of doing. While it might be a bit of work to manage the the process at the start I think this will prove to be great.

Thanks

Stephen Welton.com

Hein Tore Tønnesen 20. May 2007, 2:56 am

Very interesting article! I’ll definitely apply at least a couple of these techniques to increase the amount of related links to my affilite sites.

Thanks!

Adrian 24. May 2007, 10:51 pm

Great post :)

Have never used squidoo before. Is it better to create a new squidoo account for each lens, or can others see all of the other lenses you have created in your account?

Thanks

Adrian

Jay 28. May 2007, 6:04 pm

Number 9 sounds exciting. I don’t quite get the 301 direct thing though. Have to do some research on that. I mean, 200 – 300 backlinks a DAY?! Man…

Oh..to Adrian… I use squidoo. You can create different squidoo accounts but you have to use a unique email address for each. If you use one account others can see all the lens you create.

Lisa 10. Jul 2007, 4:16 am

Interesting article. For number 9, would receiving that many bank links overnight cause a red flag to go up in Google?

Dave 07. Dec 2007, 7:25 am

I read somewhere recently that Squidoo is loosing PR with Google.

Make money blogging 12. Dec 2007, 2:33 pm

#8. Sponsoring a wordpress theme is always good. I wish more people would do it the legit way instead of giving a theme away for free with hidden text.

Make money blogging 12. Dec 2007, 2:34 pm

Dave, it was probably here. There is an old post that Stuart made about that. It was getting too filled with spam, so google punished it a bit. But I think it’s making a comeback now.

Yahoo Search Marketing UK 20. Dec 2007, 2:52 am

Some of the points really makes sense……

Jerry 22. Jan 2008, 8:42 am

I especially like the pros/cons lists because we don’t have unlimited time on our hands!

Thanks!

Affiliate Tools 28. Feb 2008, 10:22 pm

Only just found this and really like the recommendations, especially the RSS stuff and using Web 2.0 properties like Squidoo. Hubpages is another you can use to bring link juice and some traffic to your main site.

Chuck Mieser 23. Mar 2008, 12:54 am

I saw stuff like this in the past that ended up on Googles dodo list. I will give some of it a try on the Web2.0 stuff

Thanks for the article

Leran International 24. Sep 2008, 10:01 pm

I have found that if you use keywords in your title,description and tags that it will boost your google rank dramatically. In a matter of 1 day I am now the #1 or #2 on google if you type in Fastest way to make money online My youtube videos is located there. Check it out for yourself

Akon Freedom 27. Nov 2008, 3:18 pm

Fantastic post. It gave me a whole lot of inspiration. And few days of work.. :)

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