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White Hat Sites, Black Hat Promotion?

28. Dec 2006 | 8 Comments

Blackhat Whitehat PromotionTo be honest I’m sick of seeing too many goody too shoes on the internet, I’m sick of seeing people get slated for using Black Hat or “Alternative Methods.” Imo Google has created the internet this way by making the algorithm favour mass linking.

That aside I often get asked a few questions, from both sides of the divide.

The first one is from the white-hat:

“Why isn’t my site getting indexed & why are my pages going supplemental?”

This is fairly easy to answer, you can’t expect to throw up a site & not work on getting backlinks. Zero backlinks equals zero trust, which equals shit rankings or supplemental pages.

Then from the black-hat:

“I’m spitting out sites like no tomorrow, they’re up for a week then banned….why?”

Again this is easy to answer but it shows a different side. Blackhat’s are willing to promote anywhere, get their sites indexed & ranked using any method possible. Problem is (and it’s a big problem), that most of the sites are low quality, have a huge page count (possibly cloaked). So even though the sites rank, they get reported or trip the filters & get dumped.

This whole theory is quite interesting for me as I’ve always been somewhere in the divide. I can’t see the value in making 100 disposable sites only to see them get banned a month later. But on the other hand I can’t make a good site & sit around asking for links or writing link bait to get links all day.

In today’s day & age I think all webmasters should be looking outside the box to get links, to promote their sites & to rank where they want to rank. The internet is not going to do you any favours, nor are other webmasters who want to rank for the same keywords as you do.

So here’s a few methods of promotion for your sites:

Blog Comments: Leave comments on other blogs, drop some html in with the comment & try to be polite or civil. Sometimes you can find some realy good links. I mentioned Comment hut in my last post, this will find blogs for you to do this. You could always use a comment spam script although I prefer the manual method as I mentioned I don’t build sites in mass.

Blogger Blogs: Creating a network of blogger blogs to blog & ping with is a great way to get links. They call this the blogger slam. There’s software out there that’ll do this like Blogger Generator.

Forums: Registering on Vbulletin forums will allow you to place a link to your website in your profile. Do this 500 times & you have 500 easy backlinks. A program like Xrumer will do this. Some forums also allow you to have a signature, like Digitalpoint make good use of your signature space.

Social Networking: Submitting you sites to social networking sites that don’t have the nofollow attribute is a good method of promotion. I’ll post a list of the best social networking sites to submit to tomorrow :)

Guestbooks: Do you have any idea how many old forgotten Guestbooks are lying around? Loads! Just go into Google, see who’s ranking on Viagra spam then see where they’re getting their links from using the linkdomain: command in Yahoo.

Directories: Submit to directories. Not really that complex. If it’s a decent site you’ll have no problem with this one. You can get a directory list at Vilesilencer

Blog Networks: You can use software like Blogsolution or Rss2blog to create your own army of blogs, post to them automatically everyday, gather up Page Rank, then use these to help your main sites rank.

Authority Sites: Getting links on authority sites like Wikipedia or Squidoo is fairly easy.

There’s a few more methods but I’ll keep those under wraps for now. But you get the idea. You don’t have to go out there spamming the shit out of the place. Use these ideas for your sites & put them to good use, don’t abuse them. Ease the links in gently to make it look natural. 1000 links popping up overnight will look suspicious ;)

And for goodness sake make sure you use decent Anchor Text. Don’t post links like this:

http://www.earnersblog.com

Post them like this:

earn money online

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8 Comments on "White Hat Sites, Black Hat Promotion?"

xfiver 29. Dec 2006, 5:08 am

These methods are fine for personal websites, but I’m wondering how you are going to do this for corporate websites? Because it looks fairly unusual to promote corporate websites on blogs and forums etc. I guess directories would be fine, be there has to be more too it :-)

Stuart 29. Dec 2006, 8:21 am

You cannot do this sort of promotion if a client is paying you money to do SEO properly. With personal sites you can take risks however with clients you cannot.

SEO’s tend to take a much more consultative approach these days with Corporate clients so you avoid much of the hassles of actually doing the onsite optimization, rather you design a custom solution for the client :)

Mary 29. Dec 2006, 8:59 pm

The article really is interesting, though it is also not new these days. I have also read about black and white SEO. I guess, we really have to also observe some ethical issues when doing web marketing. I don not quite agree that web marketing and SEO is about doing every possible way can.

Eli 30. Dec 2006, 6:01 pm

my sentiments exactly

Chris 10. Jan 2007, 4:59 pm

Great article, never really thought of Guestbooks as a way to increase backlinks.

Herbert 31. Jan 2007, 9:17 pm

While your suggestions are interesting, they would also need to be tempered by other kinds of links or google will turn their nose up on your ugly linking profile.

Bali Web Design 19. Dec 2007, 10:48 am

directorycritic.com have better list of free directory.

tung nguyen 24. Jan 2008, 3:54 am

great blog. thanks for the tips. really precise and concise. It sucks to constantly think about the SEO part of development but it seems the white hat community have solid answers for these issues. I used some black hats stuff but I can’t risk my time and efforts anymore. So thank you.

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