Wordze: The Keyword Research Tool

I’d like to introduce all of you to Wordze, a unique keyword research tool that not only boasts many unique features but is already causing a stir in the Affiliate Marketing Community.

Features & price are always the selling point of any product. Wordze lives up to both of those promises by not only packing in a lot of new features but also giving them to the end user at least 30% cheaper than any other keyword analysis tool out there. This should make the product instantly appealing to those of you who already paying for the likes of Wordtracker or Keyword Discovery.

Features

Keyword Research Tool

The Keyword Research Tool is the bread & butter of Wordze. The data comes directly from ISP’s & other sources which allows for more accurate results & reporting. Here you can type in the keyword you want to research & either set it on exact, phrase or broad matching to pull up the desired results.

The keyword data is then published neatly & very very quickly in a table with the following metrics:

Count: This is the number of searches for that keyword Wordze has seen from its Data Providers within the last 24 hours.

Estimation: This is a cross calculation from various internet portals & data providers to give an outlook on keyword volume for a rolling 30 day period.

KEI (Keyword Effectiveness Index): This compares the number of searches to the number of results in the Search Index. The lower the KEI is the harder a particular keyword is to rank for. This is especially useful for picking out noncompetitive yet high searched niches.

The Historical Data allows you to chart a keywords popularity over time. The example below shows the increase in popularity for Prom Dresses in August. I’d quite like to see this tool give the data over a 12 month period instead of monthly to get data on yearly trends.

Wordrank

Wordrank was originally developed by Levi over at his Make Money Online Blog (which I suggest you check out). The technology is used to calculate the difficulty in ranking for a particular keyword using a number of factors, again the lower the number is then the harder that keyword is to rank for.

Having a look at the term earn money online (which I’m currently ranking #8) it returns the following data:

The main aim of this metric is to provide more consistent data than simply just using the KEI to determine how hard a niche is to rank for. It can give some valuable insights, one of which is the number of links per month a domain is acquiring:

Whilst on first glance the KEI would suggest that the term earn money online is hard to rank for the Wordrank data shows a slightly different picture. This kind of data can be invaluable when you are trying to evaluate many niches quickly. You’re basically getting a nice view of how many links you need for your site to rank.

It would be nice for this tool to analyse the links a bit further & possibly only include the links that use the appropiate anchor text for the keword. For example, this site has 550 inbound links with the anchor text earn money online. For me that’d give a much more accurate picture on how many targeted links I needed.

Other Features Include:

A Keyword Thesaurus that lets you find related & alternate keywords you would not have thought about using.

The Keyword Digger, this allows you to specify a keyword, then will find all the other words that webmasters are also using to optimise their sites.

Top Keywords from the past month. You can see what the top 5000 keywords were for the previous month in a downloadable excel spreadsheet. I actually found this report was filled with quite a few junk keywords but there were also literally hundreds of keywords I’d never ever thought about capatilising on. I really like this feature.

The ability to write your own programs using the Wordze API. Pretty useful feature for any coders out there. This allows you to literally create your own features & display the Wordze data in ways that you’d like to see it.

And finally, there is a keyword mispelling tool. Many people often overlook the value of optimising pages for mispelt keywords. For example the tool shows that the top mispelling for Britney Spears is Brittney Spears or the top mispelling for American Idol is Amercian Idol. Mispellings are MUCH easier to rank for & can also be very profitable. Check out this post on Levi’s Blog about Superstar Keywords for some more insights.

Pricing

Wordze is currently priced as follows:

• 1 Day Trial: $7.95
• Monthly Subscription: $35

Wordtracker is priced at $55.18 & Keyword Discovery at $69.95 Wordze gives great value in comparison.

Thoughts

As someone who uses Keyword Research Tools on a daily basis I was instantly able to relate to how Wordze is trying to be different. Not only is the service appealing for Search Marketing Agency’s & Webmasters but many of the features are an Affiliate Marketers Dream, provided you can put the data into action.

Lets say for example Wordze helps me find a profitable mispelling niche. Something like that could easily generate in excess of $50-$500+ in a month. For me $45/month is a small price to pay for such valuable information.

Whilst Wordze is fairly new to the market I can’t help but mention a few of the things that I didn’t like about the service. I found that the accuracy of some of the data was quite a bit off when comparing the results to a few of my sites that rank #1-3 for particular keywords. That being said, all of the other tools also don’t give fully accurate results. I also noticed that there’s not much data for some niches that I focus a lot of attention on.

Also since I’m Australia based most of the data is either USA or Globally focused. I’d quite like to see more local data as most of the SEO Work I do is for Australian Companies trying to rank in Google.com.au.

I much preferred the other features over the Keyword Research Tool, but I’m sure that as time goes on & more data is collected it can only get better. There’s also no about section on the Wordze website, so if you want to get an overview of how the idea came about you can read this interview with Levi the founder.

Conclusion

Solid Product at a great price that can provide plenty of value in any affiliate marketers arsenal. Watch out Wordtracker & Keyword Discovery, Wordze’s gonna get ya

If you want to see Wordze in action you can check out the Keyword Research Video & the Keyword Competition Video