Dominating Zip & Email Offers

25. Sep 2007 | 14 Comments

Zip & Email Offers

If you’ve joined a few affiliate networks you’re sure to have come across lead offers that promote ZIP or Email entry for the lead qualification.

Generally these offers will pay out anywhere from $.10 up to $3+ depending on the advertiser. Due to the low payout many affiliates will generally shy away from these types of offers, thinking that they are way too hard to profit from. Wrong.

The single greatest key to dominating these types of offers is Creativity.

Are you the type of person who likes to copy other people’s ideas? Then these types of offers probably aren’t for you. Do you like to think outside the box & come up with wacky ways to get people to your sites? Then you’ll be right at home.

The second greatest thing about zip & email offers is that most of the time you can promote them with little or no competition at all, because everyone will always be promoting them in different ways using different keywords. As opposed to a product where people will be targeting the product name or the products features.

Have a look at the term free ipod, that keyword is so damn saturated that you’d be bidding fairly high just to get a look in on the front page. Which would mean you’d be running at a loss straight off the bat. Not good, unless you have the budget to back it up.

Now lets have a look at another term, this time something that relates to a current event happening in Australia. The AFL Grand Final (which happens this week). Two weeks ago this page was almost empty for PPC ads. Which means easy pickings & cheap ads.

You could put up a nice simple PPC ad like this:

Footyad

The ad catches the users attention, it has a call to action (which essentially dangles a carrot) & is also relevant to what the user is searching for. ALSO if the user is patriotic about their team quite often they’ll feel obliged to take part just to make their vote count.

Now all you need is a snazzy landing page. You can approach the landing page in two different ways:

A simple photo with the names of the two teams below it, leading to your offer page (which they then have to enter the email or zip information to win the ipod).
Include the email/zip entry box on your voting page & make them enter that before they can vote, then you pass the information through the offer & get the lead (you may have to check if your network allows this).

Naturally, you then set up an adwords campaign. Make sure to install the conversion tracking on your thank-you page if you’re using one. Conversion figures don’t lie, they also help you adjust your bid to keep the campaign profitable.

Have fun, these campaigns can take away from other tedious work you may be doing, depending on the event you can also run the campaigns seasonally so reember to pause them for next year .

More interesting reading & ideas on this Topic:

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14 Comments on "Dominating Zip & Email Offers"

Cody 25. Sep 2007, 8:49 pm

Wow…I think you just connected the dots for me. I don’t know why, but the whole PPC affiliate marketing thing just made sense. Thanks.

Kiley 25. Sep 2007, 11:54 pm

Stuart,

What about the new QS terms of service Google, in particular has set into place regarding these types of campaigns?

Sebastian 26. Sep 2007, 7:13 pm

Hey Stuart, thanks for the tip. Could you help me on this? You wrote:

“Include the email/zip entry box on your voting page & make them enter that before they can vote, then you pass the information through the offer & get the lead (you may have to check if your network allows this).”

How can I pass an user e-mail or zip from my landing page to affiliate? Is there any script for that? Which networks do allow such actions? I’m sure that Copeac doesnt allow to do that.

Biggie 26. Sep 2007, 7:25 pm

Hey Stuart, I am sure you have read the new PPC rules from google adwords, about using “free”, “win” and capturing zip, email etc will give you low QS and higher price. I would advice readers to use Yahoo for it.

Donald Mckenzie Jr 01. Oct 2007, 7:33 am

Hey Stuart thanks for the great information. This will help me with my campaigns that I am about to begin.

huma 06. Oct 2007, 11:14 am

Some of my campaigns were banned for being misleading although i was not intentionally trying to deceive, big G is getting smarter by the day

RightStarter 09. Oct 2007, 12:01 pm

I’ve been dabbling with this concept for a while. It’s super successful – BUT – be warned, it’s usually cool with email submits because the merchant is getting something of some value (an email address to spam) – zip submit merchants usually shut you down pretty quickly because of the garbage traffic it produces, very few “voters” bother to even read the 2nd page of the zip offers let alone stay to fill out a form.

There are exceptions though – if you poll questions are relevant to the offer, you’re on to something big.

Jason Pedersen 15. Oct 2007, 2:44 pm

I have been having some success with Zip Submit campaigns over the last week (minus the last two days which I talked about in my lates blog post).
Margins can be very slim, but I’m getting #1 ad placements for super cheap.

Alex 14. Feb 2008, 2:36 pm

Nice Post! One thing I’m not sure on. How do you set up a thank-you page (for conversion tracking) on e-mail/zip submits? I was under the impression that for these offers, there was no way to redirect them back to your own page after they filled out the form.

Stuart 14. Feb 2008, 3:27 pm

Hey alex, you can ask your affiliate manager to put your conversion tracking code on the merchants site

Mark Myszak 23. Apr 2008, 2:34 pm

A good strategy to get the click prices down is to use alternates to Google.

You can fund your MSN account with a $75 coupon.

Also many 3rd tier engines give free cash to start your PPC campaigns

jeremy 06. Jun 2008, 3:29 am

I’m going to try this next. I’ve been promoting dating sites for years with success, but lately that seems to be falling off and along with promoting high paying offers via search marketing I havent made crap. Hopefully email submits will make money

Dave 07. Dec 2008, 6:02 pm

How can I pass an user e-mail or zip from my landing page to affiliate? Is there any script for that? Which networks do allow such actions? I’m sure that Copeac doesnt allow to do that.
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I’m really searching hard for how to do this also. Any tips would be GREATLY appreciated.

Make Money Online 04. Apr 2009, 2:12 am

I think it all boils down to uniqueness/originality and trying to search for things that you can make money online even it is just by cents or by a dollar. All it takes is patience and creativity to succeed.