Dominating Zip & Email Offers

If you’ve joined a few affiliate networks you’re sure to have come across lead offers that promote ZIP or Email entry for the lead qualification.

Generally these offers will pay out anywhere from $.10 up to $3+ depending on the advertiser. Due to the low payout many affiliates will generally shy away from these types of offers, thinking that they are way too hard to profit from. Wrong.

The single greatest key to dominating these types of offers is Creativity.

Are you the type of person who likes to copy other people’s ideas? Then these types of offers probably aren’t for you. Do you like to think outside the box & come up with wacky ways to get people to your sites? Then you’ll be right at home.

The second greatest thing about zip & email offers is that most of the time you can promote them with little or no competition at all, because everyone will always be promoting them in different ways using different keywords. As opposed to a product where people will be targeting the product name or the products features.

Have a look at the term free ipod, that keyword is so damn saturated that you’d be bidding fairly high just to get a look in on the front page. Which would mean you’d be running at a loss straight off the bat. Not good, unless you have the budget to back it up.

Now lets have a look at another term, this time something that relates to a current event happening in Australia. The AFL Grand Final (which happens this week). Two weeks ago this page was almost empty for PPC ads. Which means easy pickings & cheap ads.

You could put up a nice simple PPC ad like this:

The ad catches the users attention, it has a call to action (which essentially dangles a carrot) & is also relevant to what the user is searching for. ALSO if the user is patriotic about their team quite often they’ll feel obliged to take part just to make their vote count.

Now all you need is a snazzy landing page. You can approach the landing page in two different ways:

1. A simple photo with the names of the two teams below it, leading to your offer page (which they then have to enter the email or zip information to win the ipod).
2. Include the email/zip entry box on your voting page & make them enter that before they can vote, then you pass the information through the offer & get the lead (you may have to check if your network allows this).

Naturally, you then set up an adwords campaign. Make sure to install the conversion tracking on your thank-you page if you’re using one. Conversion figures don’t lie, they also help you adjust your bid to keep the campaign profitable.

Have fun, these campaigns can take away from other tedious work you may be doing, depending on the event you can also run the campaigns seasonally so reember to pause them for next year .

More interesting reading & ideas on this Topic:

1. SEO Daves Guide to generating High Lead Submits (with Landing Page Example)
2. Make some cash off Jessica Alba